How to become a businesswoman

Secrets of a successful business

Nowadays you rarely see a businesswoman, because more often the leadership role is given to men. For this reason, many people are biased towards girls who want to build their own business.

Some believe in their success, others say from the very beginning that the woman will fail. Men believe that a woman does not have a professional streak that allows her to manage an enterprise and manage a large number of people. And the most important thing is to develop and promote your business. In fact, this is a stereotype, since practice shows that girls easily run a business if it brings them profit and pleasure.

For a woman to succeed in business, she should adhere to the following rules:

Believe in yourself and your success. Many will tell you that nothing will work out for you, you will only spend money, but will not be able to make any profit. Try not to listen to such advisers, as they may tell you this out of envy or a desire to harm your career.
Learn good manners, they will attract new people and allies to you. Be considerate of your employees and the people you meet. It is quite possible that a chance acquaintance in a cafe will allow you to find a regular customer who will bring good profit to your enterprise.
Become an optimist - this will allow you to climb the career ladder and find new friends. Don’t be afraid to make mistakes, because only they will help you understand what you should do and what you should refuse. All business women not only experienced success, but also often found themselves in various situations that led to defeat.
Read and learn more. There is nothing wrong with learning from the experiences of other successful businesswomen. Familiarize yourself with their tactics and try to develop your own line of working behavior. See what mistakes successful women made and try to avoid them in your work.
Develop a strong character. Weak girls will never achieve anything, not only in business, but also in work. Try not to abandon the enterprise you have started, because only you have the power to create a business empire.
Rely on your own strength. It is unlikely that you will find a man among your acquaintances who will want to help you, because guys do not believe in the success of women's enterprises. It is also undesirable to turn to a friend for help, because in the future she will begin to envy you or you will quarrel over different views on running a business. If you want to become a businesswoman, be prepared for the fact that you will have to sacrifice a lot until your business becomes firmly on its feet.
Don't give up on every little obstacle on the path to your success. Don't think that your business will pay off right away. You may face bankruptcy, fraud, and a wrong vision of how your business should work. Learn from mistakes, do not be afraid of any obstacles, because in the future all this will fade into the background.
Prepare yourself to work hard. If you decide to become a businesswoman, then you will have to work hard at the initial stage. Then your subordinates will look at your work and follow your example. You may have to forget about proper rest for the first few months, but no one said that business is easy.
Don't be ashamed of your ability to work.
A woman has to devote more energy to business than a man. But representatives of the fairer sex have better developed intuition, they are easier to train than guys, they know how to listen and analyze the situation.
Follow the news - this will help you always be up to date.

How I tried to become a businesswoman. Part 1.

In the Altai Fund for the Development of Small and Medium Enterprises “My Business”

One morning I woke up and clearly understood that for complete happiness I needed a chocolate bar and... three million dollars. Just something. Where can I get them? The brain began to frantically sort through the “dusty” options on its shelves - win the lottery? But I was never lucky in lotteries - the biggest bank I took was a hundred! Rubles, of course. Marry a millionaire. In this version, the little devil, who sits on his left shoulder, grabbed his belly and laughed loudly: “I should have thought earlier! All the millionaires have already been dealt with!” Okay, I didn’t really want to. In general, I realized a long time ago that in this life it is better to rely only on yourself. You need to open your own business.

Things to do?

This is the most difficult question. And, by the way, it is no less philosophical than “to be or not to be?” So, what can you do so that you hardly have to work (and then preferably remotely somewhere in the Maldives) and still get a good salary. Do you recognize yourself in my dreams? So I'm definitely not alone!

One of my friends told me the day before that she received money to develop her business. A round sum. And there is no need to return it. Imagine, this still happens. So I decided to take advantage of the opportunity - maybe I’ll get lucky. I'm going to Barnaul.

— They say you give out money here? — I joke, sitting down with the consultant. -Can I have three million dollars? I'll buy the chocolate myself...

Still, it’s a pity that money is not manna from heaven. Otherwise, you would open the bag and the gold coins would pour out for you. However, let’s be objective - I don’t remember manna from heaven as precipitation in my entire life either. What I mean is that the Altai Foundation for the Development of Small and Medium Enterprises “My Business” advised me to at least offer ideas for my business. No problem - I’ll immediately throw together several options.

Private brewery

I have friends who brew craft beer and have a lot of fun at the same time. Why not? It seems to me that this is one of those options when the work definitely brings pleasure.

— I think that in this case you will have clients, but we do not support the opening of alcohol companies. Recently, an entrepreneur from Kamen-on-Obi approached us with a similar idea, but we were forced to refuse him,” says consultant Maria. — In this case, we can only help by preparing the necessary package of documents for registration, inviting you to learn the basics of entrepreneurship, and providing free consulting services on legal issues, taxation, financial planning, marketing strategy, etc., if you need it. But we do not allocate money for the development of breweries.

SMM or PR agencies

The market for SMM specialists in Barnaul is small. Therefore, it would be quite possible to score a place in the sun in the virtual space. There are much more PR agencies in our city. And what I like about the work of PR people is that their life resembles a big holiday. Of course, most often you have to plow on it, not celebrate. But still, some individuals know how to combine business with pleasure. I think I fall into this category.

— In this case, I think that the idea of selling craft beer will be more in demand. And regarding clients at SMM or PR agencies, you need to understand where and to whom you will sell your services, says the consultant.

- How can you help me in this case? - I ask.

— We are not looking for a client base. In this case, for a startup, we are ready to help prepare a package of documents for registration.

House of Tarot

This is a crazy idea, but I like it. There are yoga houses in Barnaul. Why not open the House of Tarot? You come and here you have a schedule, tea, and a heart-to-heart conversation.

“Oh,” Maria laughed. “They haven’t come to us with such proposals yet.”

Afterwards, the girl began checking using OKVED codes to see which category this business could be classified into.

— Maybe for psychological or personal services. That is, if you present tarot not just as fortune telling, but as a psychological technique, then it is quite realistic. In fact, now many psychologists use different cards in their work - tarot, metaphorical, etc. Therefore, I would advise opening a cabinet of psychological practices “House of Tarot,” suggests Maria.

Proper nutrition

Each of us wants to be slim. However, a hunger strike is not an option. Also, nutritionists, together with fitness trainers, constantly broadcast into our ears: “Eat more often, but less.” Six times a day in small portions. And the fact that this is not at all inconvenient is of little concern to anyone - you won’t be taking 6 containers of food with you to work. And also varied. Moreover, so that the calories in it are counted. At such moments, you sit and dream - if the fairy of proper nutrition would fly in now and bring you a low-calorie cake to eat... This is what you can take advantage of and become that fairy - open a company that makes boxes with proper nutrition for those who want to lose weight.

— Not a bad idea that can be used for public catering. If you don’t have a sales area, you can count on imputation (special tax regime - author’s note). In addition, with such a business, there is no obligation to certify products, because, in fact, you will have services for ordering and delivering food, advises Maria. — By the way, in this case, I would recommend promoting the company through social networks - that’s where your potential clients are.

What we have?

But so far we only have ideas and dreams that they will suddenly come true. However, this is also not the worst option. To my main question: “Where is the money, Zin?” - they clearly answered me:

— We do not provide for the allocation of money for startups. For those who have just decided to become a businessman, we can offer consultations from specialists on the basics of planning, tax and accounting, send them to study at a entrepreneurship school, etc.,” said the experts. “If you already have your own business, then you can count on financial support,” the center said.

In short, first prove that you are worth something. And then specialists will help you raise this very cost. But read about this in the next episode.

By the way

And now a life hack for those who want to receive government money to open their own business: like a child, you hatch a business idea, then discuss it with specialists. To give the project a more perfect form, go for a consultation on business planning (the referral is issued there, in the center). Next, draw up a business plan that should lead to a logical conclusion: will all this be profitable? If yes, then we run to the Employment Service to celebrate and get 96,000 to start a business. This is, of course, not much, but better than nothing. But the same thing will tell you how to increase these funds and become a really cool businessman or businesswoman.

Help "KP"

The Altai Fund for the Development of Small and Medium Enterprises was established by the Government of the region to implement a service model of entrepreneurship support within the framework of a national project. For this purpose, 68 information and consultation centers have been organized (Malo-Tobolskaya St., 19) in all cities and districts of the region, where any entrepreneur has the opportunity to receive all the services for his own business in the “here and now” mode.

Are women and business compatible?

Advice for aspiring businesswomen will be useless if the girl understands that she is incompatible with business and any work activity in which she needs to act as a leader. Not all girls can manage their own empire; many women are created to preserve the family hearth.

To understand whether a girl can run a business, she needs to ask just a few questions. Is she ready to give up love relationships for a certain period of time for the sake of a career? Is she ready to change her usual lifestyle in order to create her own business? Creating an empire can take years. During them, a woman will live only by work, not paying attention to the maternal instinct, the desire to meet a man, and maybe even just to relax.

Many women have to sacrifice a happy life in order to become the head of a business. And for some girls, business forces them to change their worldview, which is why they become cold and calculating.

How to become a businesswoman - a short plan for turning a housewife into an entrepreneur

Working for yourself always brings more pleasure than working for an employer, even if it loses in income.

The secret is simple - it is much more comfortable to feel like the master of your life. You don’t need to ask your boss to go to your child’s party, meet a friend, or go to the doctor during working hours. Of course, it’s not worth thinking about a global project without at least some of your own money and experience. It’s always better to start small, choosing an already familiar niche, for example, your hobby or an area that you’ve worked in before.

Where to start working for yourself
Brief plan of mandatory activities
What difficulties does a new businessman face?

Where to start working for yourself

Most likely, you already have several ideas spinning in your head; now you need to analyze all the niches and choose the one in which:

the fewest competitors in the region;
you are the best at navigating;
you don’t need a lot of cash investments at the initial stage;
does not require a large staff;
there is no need to search for narrow specialists, who, as a rule, require high wages.

Drawing up a business plan is the main step on the path to entrepreneurship. You should not ignore them, even if you clearly understand your activities. Start with outlines, then structure all the information. Read the plan every day and add amendments and new ideas to it. This can only be avoided if you buy a ready-made business.

Brief plan of mandatory activities

Of course, each business has its own characteristics - some can be done at home without purchasing additional equipment, while others will require renting premises and purchasing production facilities; a number of activities require preliminary approvals from various supervisory authorities and their permissions.

However, in all cases the following preparatory measures are required:

Choosing the form of organizing your own business - in what form you will run the enterprise: individual entrepreneur, LLC, CJSC.
Thinking over a name, brand, unique style.
Determining the number of employees or choosing to work alone.
Searching for a source of investment - how much money you are willing to invest in the business and where you plan to get the missing capital.
Choosing a location for an office and production space. Here it is important to take into account not only the minimum area, but also the operating conditions - not all types of work can be done at home. You may have to coordinate activities with neighbors and building management.
Choosing a bank to open an account (in some types of activities it is allowed to work without an account). It is important to take into account that the conditions in banks are different; it is worth looking for one that will have minimal costs for services and transfers.
Analysis and thinking over the sales market. First of all, you need to choose who exactly your goods or services are intended for, who you want to see - wholesale or retail buyers.
Calculation of all methods of selling goods and services, searching for new ways of sales that are as convenient as possible for customers.
Preliminary analysis of advertising events - how you want to convey information to a potential client. Here it is important to take into account the target audience and correctly calculate the places where they gather.

It is best for beginners to start their independent activities with a ready-made small business, otherwise the desire may disappear even before receiving their first income.

What difficulties does a new businessman face?

Experienced entrepreneurs claim that the greatest difficulties await precisely at the beginning of the journey, when there are the most organizational issues and the least experience and knowledge. If you want to work independently without involving professionals, then be prepared for a loss of time and the need for training.

The second important issue is monetary investment. Building your own business from scratch is possible only with rare exceptions and by spending a lot more time. What is more important to you – savings or quick access to income?

The first disappointments cannot be avoided, but you should not give up and give up on your dreams. Many risks can be avoided if you are thoroughly prepared theoretically.

The huge advantage of owning your own business is that, with the right approach, it works on the snowball principle - income will grow, while employment in production guarantees only a salary, which is also not always stable.

How to become a business lady

Share this article:

Although the times when the fair half of humanity was associated only with the hearth and worries associated with arranging a family nest have long since sunk into oblivion, men still associate a business woman with something out of the ordinary...

But modern ladies are increasingly making themselves known in the business arena, trying to prove that they are worthy of the status of a businessman, or rather, a businesswoman. So where to start your career, in other words, how to become a business lady in order to really feel competent in your professional field and receive respect from your colleagues?

Career and image

No matter how unexpected it may sound, a businesswoman should choose the stage of transformation as one of the first stages of her career. If you feel that you are competent enough to make a name for yourself in the business arena, it’s time to think about your appearance. At the image school, specialists will teach you how to look right at work every day, what makeup and suit to choose, so that you are, first of all, not the subject of sexual fantasies, but a competent partner with whom you are not afraid to open a common business and do business.

Woman boss

Beauty is beauty, and a course in stylists is, of course, useful, but if you have risen to the status of a boss in the struggle between women and business, then you should be guided by the following rules so that your colleagues recognize your competence and authority:

Teach yourself to be punctual. Of course, you shouldn’t become like the main character of the film “Office Romance,” but discipline is discipline, especially if you have received the status of a boss.
Donate shopping. If you have become a real businesswoman, and also the head of a company, then you will agree that the first thing that should come to the fore for you is not purely feminine entertainment - shopping and going to salons (although you should not forget about this) , but the interests of the company.
Give up familiarity. Friendship is a necessary thing, but not in the case when subordinates can take advantage of your condescension in favor of their official position. Be selective and learn to understand people, and let your friends wait for you after work, or meet you during the weekend.

Obviously, being a businesswoman is very difficult. But if you have taken this difficult path, firmly deciding to make a career, then be patient and purposefully follow your goal.

Share this article:
I liked the article

How to become a “correct” business woman

A few simple tips will help women succeed in business without betraying their feminine side.

In just 100 years, women have achieved what they were deprived of throughout patriarchal history: the right to education, voting and civil rights, the right to... Listing it would take too much space.

Make more use of the fact that you are a woman

Formally, in most countries, women have the same rights as men; it seems that in just a little while they will become men in every sense. We can only hope that this will not happen, and women will remain themselves wherever they are so needed: in the family, in science, in business... A few simple tips will help women succeed in business without betraying their feminine side.

Don't try to work like a man. Work like a woman

The struggle of women for the right to work like a man began so long ago that only the biggest milestones remain in history: the first woman scientist, businessman, politician, astronaut. In Soviet Russia, emancipation acquired such painful manifestations as a female miner, a road worker, a combine operator, etc. At the same time, everyone knows that the physical strength and endurance of the weaker sex is somewhat less than that of the stronger. The conclusion suggests itself: a woman (no matter what she does) should not compete with men in those areas in which they are obviously stronger; there is no need to prove that you can “do the same, even better.”

A female leader should not demonstrate increased efficiency and stubbornness, especially since business is not a harvester or a slaughterhouse; success comes not to those who work more, but to those who work better. Use the fact that you are a woman.

The absence of excessive ambitions (what Freudians call “overcompensation”), the ability to communicate and win sympathy, flexibility and that very “female diplomacy” that is known firsthand to all exemplary husbands - these are the things that make a woman leader stronger than any man.

Your appearance is not a reason for discrimination, but a competitive advantage

Under no circumstances should a female manager follow the example of the heroine of the film “Office Romance” (before her miraculous transformation). In general, not all men’s habits suit women, and inattention to one’s appearance does not suit even men themselves. In short, you should not copy the traditional male corporate style of clothing or behavior. Excessive originality in toilets, of course, is also not welcome, but it’s better to be mistaken for a frivolous secretary or intern than for a female commissar from Soviet cinema.

Like any other woman, for a female leader her appearance is a tool, a weapon, which, by the way, almost all male leaders lack. This means that it should not be disguised, but, on the contrary, used in accordance with all the rules of competition. Think about how many customers would prefer to deal with a pretty woman when choosing between her and a male manager, all other things being equal.

When making decisions, be guided only by your mind, experience and knowledge

It is known that women are often more emotional than men. For a leader, this is a disadvantage. However, ambition, pride and the desire for aggressive dominance, characteristic of most men, completely equalize the chances. For a woman leader who is prone to making emotional decisions, it is important to remember this characteristic and never rush, especially if there is no turning back, and we are not talking about the negligence of a visiting cleaner, but about a large contract.

The organ that a security officer must have is either cold or clean, in general, is the head; for a manager, it must perform the bulk of his professional duties. And the heart, the heart can sometimes take part in solving personnel issues, but for the most part it will be useful to you outside of working hours.

Always listen to the advice of employees, regardless of their gender

Whatever one may say, caste thinking is common to almost all people. Hippies and yuppies, Spartak and Dynamo fans, men and women often have greater confidence in members of their social group. And often in vain. After all, if you listen to the opinion of a person very similar to you, then most likely you will not learn anything new.

A woman leader should in every possible way avoid any “palace” formations in her immediate environment. No “first maids of honor” or “confidantes”! Consult with experts, not men or women. Plus, if you need female advice, you can give it to yourself.

Proving your professionalism, act only in the interests of the company

Often, women experience certain difficulties in communicating with male specialists working under their leadership. Especially if a woman manager deals primarily with marketing and management issues, and men - heads of divisions, departments, etc. - resolve technical or production issues.

Of course, some men in such a situation will readily demonstrate a somewhat frivolous attitude towards the authority or professional competence of a woman.

Earning respect, making the team treat you as if you were a man, should not be the main goal in such a situation. The main thing is to fulfill the tasks that the business sets for you - in less than a couple of months, all the company’s employees will understand how effective you are as a boss. A very unpleasant situation may arise otherwise: you will throw all your efforts into asserting your power, but there will be no one to manage the business.

If you are faced with a choice between family and work, choose invariably

Any psychologist will tell you that the problem of choice is the most difficult for the human consciousness. The best thing you can wish for a loved one is to never be faced with a difficult ethical choice. However, for most women leaders it is inevitable. After all, in order to “come true” for most of them, business is not enough - family and children are no less, and rather, even more significant.

The only advice that can be given to a woman who is forced to choose between work and family is an invariant choice. In other words, let’s say you need to choose between “A” and “B”. When choosing “A”, the situation becomes exactly twice as clear, but all the branches associated with “B” disappear (the same, of course, applies to the opposite decision). Therefore, the correct choice between “A” and “B” will be some “C” that is invariant to both “A” and “B”. Or, as in the famous joke, the case when a coin thrown up suddenly ends up on its edge instead of landing on heads or tails.

Try to outwit the situation while remaining at the same time a charming woman, a wonderful mother, a wonderful wife and a successful, professional leader