Sports accounts are especially popular on Instagram. The video gets thousands and millions of views, and the number of likes tends to the same indicators. Since there is a demand for such content, it means that anyone who is truly passionate about this topic and makes an effort to properly promote sports Instagram will be able to get their audience.
Setting up a sports account on Instagram
Proper account design is one of the most important points for promoting sports Instagram. The correct design depends on:
1. Issuing an account in search queries;
2. The first impression of a person who comes across your profile depends on the design of your account. He decides for himself whether he will stay with you or continue to look for the necessary content elsewhere, and no matter how useful your posts are;
3. It will be easier for your subscribers to contact you to order the desired product, service or consultation on sports topics.
An important part is the choice of a sports nickname, when choosing which you should be guided by two factors:
1. Ask yourself: “Will it be easy for me, as a client, to fit it into a search query?”;
2. Don’t make life difficult for your subscribers with incomprehensible nicknames.
Important!
Examples of incorrect sports nicknames on Instagram: @sportsmen_13091993, @livesportfitnes999, @narkoman, etc. They are not credible because their perception or message is difficult.
Examples of correct sports nicknames: @sportlive; @fitnesmoscow; @fitcoaching, @fitnestrener. It immediately becomes clear to potential subscribers what they will find in this profile and whether they should focus on it.
To promote sports Instagram, the profile description plays a big role. To fill it out optimally, adhere to the following rules:
1. The maximum length is no more than 150 characters. This is set by Instagram itself, so you only need to put the necessary information here;
2. Write only in Russian if you intend to promote your account to the Russian-language segment of Instagram;
3. Indicate one or more main methods of communication (messengers are best);
For your information!
in order to use one link to all messengers, you can use the mssg.me service. It's paid, but it will make life much easier for you and your subscribers.
4. Give people a unique offer. Indicate in the description that everyone can find out how to quickly pump up their abs or biceps in the captions under your posts, etc.
5. If you have a website, be sure to provide a link to it;
6. Put your unique hashtag for your sports account so that your subscribers can easily find new posts not only in your profile, but also through search.
Example:
you are the owner of a gym in St. Petersburg. The following hashtags are ideal for the description: #pitersport, #fitnespiter, #gympeter, #goodfigurespb, etc.;
7. Take some cool stories and save them. Every new subscriber will watch them first, and if the quality is high, he will definitely stay with you;
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Budget courses
The next category of Instagram training courses is for those who already have basic knowledge and skills in SMM. These programs are aimed at training in promoting accounts and monetizing them. I recommend paying attention to them if you already have a selling business profile on Instagram.
1. Sell the elephant. Marathon on creating advertising on Instagram
Format: Marathon, 4 days For: Intermediate students Author: Alexander Vdovenko, Alexander Sokolovsky Homework: After each lesson with checking and sorting out mistakes Diploma: No Cost: 299 rubles.
In the program: everything about the target audience with detailed study, features and nuances; launching the first advertising campaign step by step and scaling it (testing new segments, formats and creatives); detailed analytics based on the results of advertising launch.
2. Cool Story. Marathon for creating creative stories
Format: Marathon, 3 days For: Beginners Author: Diana Salei Homework: After each lesson with checking and sorting out mistakes Diploma: No Cost: 299 rubles.
In the program: Features of the story format, introduction and editing, search for creative ideas; creating a wow effect, studying motion design and animation.
3. Instagram for a million
Format: Online course, 4 lessons For: Intermediate students Author: Alena Tselovalnikova, Lesya Fetisova (founders of the FEEDBACK online school) Homework: After each block. There is no check. Diploma: Certificate, issued subject to homework completion Cost: 99 rubles (if paid before February 18), then 4900 rubles
The program includes: selling Instagram design, a funnel of subscribers, creating selling posts, ideas for publishing in Stories, methods for promoting accounts, working with bloggers, free advertising methods. By the way, using the promo code AL86991AC you get a 10% discount on the course.
4.Instaguide
Format: 30 video lessons For: Intermediate students Author: Liza Kravchenko Homework: No Diploma: No Cost: From 196 rubles
The program includes: account creation, photo processing, promotion methods, limits and security, content strategy, profile statistics, types of content, hashtags and geotags, engagement and reach, effective sales, creating content for posts and advertising.
After completing this course, do not forget to use the delayed posting service SmmPlanner or Parasite. Regular publication of posts is an important point when promoting your profile.
5. Instagram promotion course
Format: 2 days of online course For: Intermediate students Author: MyAcademy specialists Homework: No, only communication in group chat. Diploma: Certificate Cost: From 7980 rub.
The program includes: development of a profile promotion strategy, analysis of competitors and target audiences, development of a content plan, review of promotion methods, analysis of advertising campaigns: key indicators for evaluating effectiveness.
6. Instagram from Sapych
Format: 9 video lessons For: Intermediate students Author: Alexander Yusupov Homework: No Diploma: No Cost: From 1,490 rubles
The program includes: an overview of affiliate programs, the mechanics of affiliate programs, options for designing affiliate programs, attracting traffic, analyzing and collecting the target audience, limits and restrictions, making money on “gray” publics, promoting other people’s profiles.
7. Course to increase sales on Instagram
Format: 20 video lessons For: Intermediate students Author: Alisa Kiba Homework: After each lesson with verification Diploma: Certificate Cost: 9900 rubles
The program includes: rules for running a business account on Instagram, content plan, stages of creating a sales funnel on Instagram, writing selling texts, storytelling, working with bloggers and opinion leaders, photo processing, setting up advertising campaigns.
8. Instagram PRO-quality
Format: Online course of 10 webinars, 30-40 minutes each For: Average students Author: Valeria Smolina Homework: No Diploma: Certificate when paying for the course at the rates “Pro-listener” (5000 RUR) and “Maximum pro-quality” ( 7000 rub.) Cost: From 2800 rub.
The program includes: analysis of Instagram competitors, setting goals and KPI indicators, creating and filling a business account, working with a content plan, hashtags and geolocation, profile promotion: targeting, advertising with bloggers, competitions, mass following.
9. Instagram specialist
Format: Online course with several videos For: Intermediate students Authors: STIs Business School Homework: Educational materials are provided for self-study of lessons. Diploma: No Cost: From 3800 rub.
The program includes: the basics of Instagram, rules for creating profiles, limits and restrictions, account design, business profile opportunities, reach and involvement, targeted advertising, working with content, catchy headlines and selling texts.
10. Instagram for Yourself
Format: Online training 30 days For: Intermediate students Authors: Evgenia Tsyura, Nadezhda Rayushkina Homework: After each lesson, online webinars with analysis of homework Diploma: Certificate. Issued subject to completion of all homework. Cost: From 7980 rub.
The program includes: analysis and segmentation of the audience on Instagram, analysis of competitors, development of proposals for each category of target audience, selling design on Instagram, review of useful services for work, content plan, methods of promoting an account on Instagram (white/gray methods, targeted advertising, marathons , live broadcasts, advertising with bloggers).
11. Instagram from A to Z
Format: 37 practical videos For: Intermediate students Author: Tatyana Kirillova Homework: At the end of each week. There is no check. Diploma: No Cost: From 9900 rub.
The program includes: choosing a niche and searching for suppliers for business, profile promotion, content, working with subscribers, financial and legal aspects of doing business.
Lifehack. You can promote your Instagram account completely free of charge with the Bosslike service (besides, it’s safe, we use it ourselves and recommend it to you).
Publishing posts
The publication of entries should always be treated with special care. The most important thing is the quality of pictures, videos and stories, so don’t skimp on buying a phone with a good camera if you seriously decide to start promoting your sports Instagram. In addition to the quality of publications, there are several other important points:
1. Don't post personal birthday posts or photos of pizza eaten in the evening with a bottle of beer. People came to you to regularly find out information that interests them, and not to follow your everyday life, so posts should be strictly on topic;
2. Set a posting schedule and strictly adhere to it;
Important!
Posting too frequently can bore your subscribers, so the optimal speed is one post every one or two days and one or two stories a day.
3. When promoting a sports account on Instagram, you need to understand that not only a good picture is important, but also an interesting, informative caption for it. For example, you posted a photo of a leg trainer. In this case, write down what exercises and how to do them correctly so that pumping of muscles is most effective;
4. Don't forget to put hashtags under each post, but don't overdo them. Write 5-8 highly targeted hashtags. Hashtags for promoting sports Instagram play an important role, because... Some of the most frequently asked search queries are sports;
5. Don’t write too popular hashtags, like #sport, #fitness, #livesport, etc. They may definitely work, but thousands of photos are published with them every minute, so the likelihood of your content being noticed in search results is extremely low. Read more about the correct design of hashtags;
6. Don't be lazy to apply suitable filters to your photos. No matter how good the camera your smartphone has, the filter will only improve the photo, which will increase the activity of subscribers.
How to promote a fitness blog
To begin the promotion process, you must understand why people subscribe to fitness blogs. The reasons are as follows:
- People want to see beautiful, aesthetic photographs;
- Want to lose weight or get pumped up;
- Looking for motivation.
Thus, people want to get real benefits for themselves, and not at all interested in your personal life and how you spent your day off.
Promotion on Instagram from SMM Global is affordable and effective. Keep in mind!
Photos
Often the life of an athlete is quite monotonous. Not in the sense that it is boring, but in the sense that he spends a lot of time training. Thus, the content becomes the same, indistinguishable from each other. And this has a bad effect on attendance. How to get out of such an unpleasant situation?
- First, master photo editors that will add zest to your posts. For example, VSCO;
- Try looking for a photographer who will work with you for free. He gets you as a model, you get him as a photographer for a variety of content. Specialists will give you many ideas and implement them. All you have to do is try on the image and pose well;
- Don't focus only on training. Go on trips and find places to do exercises. Also, get several options for workout clothes so that you don’t look the same in all the photos.
What's a fitness blog without food photos? To pump up your body, you need to eat right. In this regard, you have a lot of scope for publications. Constantly look for new and varied recipes and cook them. Tell your subscribers about your dishes. Learn how to cook that boring chicken breast in different ways so that it benefits your body and is delicious.
You don't need a professional camera to take beautiful food photos. Your smartphone is enough. Be sure to place finished dishes in beautiful dishes so that they look aesthetically pleasing.
It is also necessary to post “before and after” pictures. Start with yourself: find your old photo and publish it in a collage with today's one. Users will feel that you are knowledgeable about training, so they will want to ask you for help.
As soon as you have your first satisfied clients with good results, ask them for permission to post a “before and after” photo. Such photographs will serve as good proof that you are a real specialist who can find an approach to any person.
Videos
Film some of the exercises you do in the gym or on the street. Show complex connections, etc. Consult clients on certain topics - stories are best suited for this. Answer user questions. Let people gain knowledge from your videos.
Text
If you provide the services of a coach or sports consultant, then texts on your account are necessary. Please note that the texts must be literate, concise and informative. People need to see that you are a professional. In this case, they will turn to you for services.
In the description, you can publish your thoughts on a particular topic, training programs, instructions on how to do the exercise, the principle of a healthy lifestyle, etc. Reprint all articles that you read on the Internet and in books in your own words - in a clear and accessible language. Academicism, diluted with terms that are incomprehensible to the client, is not needed on Instagram.
Remember that your audience does not understand complex terms. Beginners need to be told everything in an accessible and popular language. Imagine that you need to explain a paragraph from a physics textbook to a humanities student. Do much the same for your topic.
Getting followers on a sports account on Instagram
There is nothing wrong with getting followers for a sports account on Instagram if you do it correctly and follow the established limits. The main thing is to give people the opportunity to understand for themselves whether they need a subscription to you or not. Some of the most effective methods are:
1. Mass liking. You go through the accounts and like several photos on each. Users see activity, check who is interacting with them and will most likely go to your profile, after which they can subscribe to it;
2. Mass following. A similar method to the previous one, but instead of likes you need to subscribe to all accounts;
3. Comments. Comment on a large number of posts. This way, both the people you wrote to and their subscribers will go to your profile. For greater efficiency, it is better to use all three methods together.
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