Fashion Week in Moscow in 2020 is scheduled for October and every fashionista has marked these dates in red on the calendar. This is a truly significant event that the entire fashion industry is looking forward to. We will finally find out what trends to follow in the coming season and what new products famous designers will surprise us with. In a word, all of Russia is in anticipation of something large-scale, spectacular and important.
Moscow Fashion Week
Interesting : Paris Fashion Week
What is this Fashion Week about?
This time it's about naturalness and naturalness, and it's wonderful. The theme for Fashion Week 2020 is “No Filters”. This means that designers rely on the natural beauty and softness of female nature. Let's take off our masks, gentlemen!
Fashion Week Moscow October 2018
The couturier estate and designers decided to take a bold step - this time they will combine urban street outfits with high fashion. In addition, the traditions and long-term history of the capital’s main fashion event are not forgotten.
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Paris Fashion Week
Despite the fact that many other cities are trying to win back the status of the capital of the world fashion industry from Paris, it is the fashion show in France that has been considered a key industry event for decades now, attracting the best designers and the most influential fashion houses: from Chanel and Christian Dior to Louis Vuitton and Nina Ricci. The week's schedule is available at parisfashionweek.com.
Air tickets to Paris can always be purchased with an excellent combination of price and quality. For example, in September air tickets will cost from 9,900 thousand rubles, and in December – from 7,800.
Dates: September 24 – October 2, 2013
Paris Fashion Week Streetstyle
Important names
The famous brand Yves Rocher is represented as the official makeup artist of MFW. They represent herbal cosmetics, and this is already very symbolic of the theme of the event. Yves Rocher is entrusted with the mission to talk about the main trends in makeup and demonstrate it in all its glory on models. The brand proclaims the main novelty of the season - its long-lasting foundation with a matte texture.
Yves Rocher - official makeup artist of MFW
The Wella Professionals team of stylists made sure that the models’ images could surprise and inspire the audience. All ghd tools are used to create stylish outfits.
Wella Professionals - official stylist of MFW
red pear
Pantone has declared Red Pear as the main color of the season. The shade of ripe pear, deep and juicy, also became the official color of the capital's main fashion event.
Red Pear is the main color of the season
Fashionistas! Note! You should remember this color with its characteristic burgundy undertone, because now it will often appear in trendy items and collections. The “Red Pear” color has replaced the “Marsala” shade, which peaked in popularity last year. They are similar and belong to the same color scheme, but Pear looks juicier and more optimistic.
Fashionable clothes in Red Pear shade
Interesting : 7 fashionable colors this fall
What to expect from the event
Of course, as always, we expect inspiration from Fashion Week for stylish looks, new bright trends and impressive new products. From the announcement of the event it is clear that there will be all this and even more.
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The fashion industry has recently loved breaking stereotypes, and fashionistas definitely like this trend. This time MFW will again surprise the La Redoute brand. It is he who promises to present a women's collection for girls with curvy figures. This is a great trend that has a chance to become a tradition.
La Redoute - looks for curvaceous beauties
Another promising event of Moscow Fashion Week is KIDS Day. The main new items in children's fashion will be presented by the youngest models on the catwalk, because there are no age limits for style. We look forward to finding out which colors and prints will have the honor of being the most trendy in the spring-summer season.
KIDS Day
All of Moscow will learn about the main trends in children's fashion from Stilnyashka, Yulia Asyutina, Polina Golub & Pablovsky, L'Enfant Royal and many other brands.
Stilnyashka - children's fashion trendsetter
We will learn the names of promising young designers from the final part of the festival “Tochka RU. Made in Russia".
Show from young designers
Interesting : Milan Fashion Week 2018
To learn about new trends in makeup and get acquainted with the latest products in the beauty industry, all you have to do is go to Beauty Street. According to preliminary information, the cosmetics market has prepared many interesting surprises for us, so we are preparing to be surprised.
Point RU. Made in Russia
I lifted the veil of intrigue a little with Dermatime. The Spanish brand will present the CAVIAR DELIGHT line of products – a real innovation in the world of cosmetology. The cosmetics are based on peptides and black caviar extract. Its creators used all their knowledge and the latest achievements in cosmetology. This is a promising new product for girls who are looking for a way to maintain their beauty and youth.
CAVIAR DELIGHT from Dermatime
Interesting : Fashion show autumn-winter 2018-2019
How the schedule and format of Fashion Weeks will change due to coronavirus
The future of the fashion calendar is uncertain. Every day, designers and their teams face new challenges to overcome amid the pandemic. Planning for next season is no longer business as usual, but small steps are already being taken. After months of quarantine, fashion houses have returned to work in France and Italy, aiming to reimagine everything, especially fashion shows. While the prospect of attending runway shows in real life in any numbers seems distant, brands are finding new ways to showcase collections and express their ideas in the here and now. We talk about upcoming events.
Givenchy, spring-summer 2020
June 12-14
In April, the British Fashion Council announced that its regular Men's Fashion Week would be promoted as a digital week. The three-day Week, organized by the council, will bring together UK brands to share creative content in a variety of formats, such as podcasts and photo diaries. “We are adapting digital innovation to best suit our needs today,” Caroline Rush, chief executive of the British Fashion Council, said in a press release.
Charles Jeffrey Loverboy, Daniel W. Fletcher, Lou Dalton have already confirmed their participation with new collections, but many other British menswear brands, including Bianca Saunders, Per Götesson, Burberry, Richard Quinn and Wales Bonner are in no hurry to show the spring season. summer 2021.
5'th of July
Ahead of the rescheduled Paris Men's Fashion Week, Hermès will be live-streaming its spring 2021 collections with an online show scheduled to begin at 8 a.m. ET.
July 6-8
In Paris, the French Federation of Haute Couture and Prêt-à-Porter (FHCM) will host the world's first digital Haute Couture Week. During the three-day digital event, brands will present videos and additional content that will be broadcast according to the schedule, emulating the format of physical Fashion Week.
Armani Privé, spring-summer 2020
July 9-13
FHCM has announced that its men's spring 2021 collections will be presented in video-only format. Just like during real-life shows, digital Fashion Week will be organized in time slots, allowing for parallel broadcasts on the platform. “Digital is undoubtedly a strong part of fashion, and we will use its innovations to complement traditions,” Ralph Tolenado, president of the Federation, told Vogue. “Live impressions will remain a priority for us, but while there is uncertainty, we must be flexible.”
July 14-17
The National Chamber of Fashion of Italy (Camera della Moda) also announced a digital format for men's and women's shows with new July dates called Milan Fashion Week Digital. From social media discussions to virtual showrooms, the platform will allow designers to showcase their latest collection or something completely different. “Everyone can do what they want. The advantage is that in the digital space you are absolutely free. We told everyone: “You have between one and 15 minutes and you decide what you want to show,” said Carlo Capasa, president of Camera della Moda.
Ermenegildo Zegna will present a symbiosis - a “physical-digital” show. “I have always wanted to use alternative formats to bring my creative process to an even wider audience. The idea that this season I will be able to present the collection through digital innovation inspires me,” explained Ermenegildo Zegna Group artistic director Alessandro Sartori in a press release.
July 17th
On the last day of the new digital Fashion Week in Milan, Gucci will present its cruise collection (women's and men's parts together). However, it will be the last pre-collection for the Italian house. On May 25, Alessandro Michele announced that the brand would only show two shows (autumn and spring) instead of five seasonal shows per year.
Date to be confirmed
Alessandro Michele is not alone. Saint Laurent, owned by Gucci's parent company Kering, announced a departure from this year's preset schedule. "Recognizing the current circumstances and the radical changes they have brought us, Saint Laurent has decided to change its schedule," the house's creative director Anthony Vaccarello wrote on Instagram in April.
August 9-12
Influencers, editors and buyers from all over the world flock to the Danish capital twice a year to take part in Copenhagen Fashion Week. This season's event has moved up five days as a result of the pandemic. “We are fortunate that Denmark’s borders are opening early, allowing us to hold Copenhagen Fashion Week as close as possible to the originally planned dates,” said Cecily Thorsmark, CEO of Copenhagen Fashion Week. “Of course, all our activities will be organized in accordance with current regulatory requirements.”
August 26-28
Stockholm canceled Fashion Week the past two seasons due to financial problems, but the Swedish Fashion Association is once again planning to enter the era of digital fashion events. The SFA premiere, which will take place over three days at the end of August, will primarily target consumers rather than press or buyers. In addition to pre-recorded presentations, designers will participate in online interviews and feature conversations with Vogue editors.
Iris Van Herpen, spring-summer 2020
September 2020
Kerby Jean-Raymond of Pyer Moss, known for his spectacular annual shows, proves that caution does not mean canceling all large gatherings. Jean-Raymond will host a full online presentation of his new film American, Also. "We've always strived to show the work that goes into creating a collection - we've slowed down the speed of production and improved the quality of what we've been producing over the years," Jean-Raymond told Vogue.
Jean-Raymond isn't the only New York designer hoping for something bigger in September. With resort collections largely canceled due to factory closures, many brands have refocused their efforts on New York Fashion Week. Veteran fashion headliners like Proenza Schouler and big-name newcomers like Collina Strada are said to be saving their energy for September to take advantage of the digital strategy that's taking shape in both Milan and Paris.
January 2021
In April, Pitti Immagine Uomo postponed its spring collection shows from June to September with the hope that some socially distanced shows could still take place. However, the organization recently decided to postpone all live shows until January 2021, meaning that the regularly biannual Men's Fashion Week will only be held once in Florence this year due to the pandemic. Instead of the June and September presentations, Pitti Immagine will launch the online platform Pitti Connect.
Instead of attending digital Paris Fashion Week, Giorgio Armani will hold its off-season Privé show at the Palazzo Orsini in January. Joining Armani, Sacai creative director Chitose Abe will present his couture collection for Jean Paul Gaultier as a guest designer.
Unlike most brands, which are planning to hold presentations in September, Virgil Abloh has paused shows until January next year. Abloh's decision means Off-White is now experimenting with a see-now-buy-now calendar. The collection will be available for order in February, which is about a month after its debut on the show.
Balenciaga has not yet officially confirmed the new date. The French house will likely delay Demna Gvasalia's post-quarantine debut until 2021.
Text: Eliseé Browchuk (vogue.com)
