Eye makeup: main stages, fashion trends and little secrets

The current trends in eye makeup are very different - this is the style of the so-called “naked” eye, as if without makeup, as well as the “languid look” or a neat minimalist style. At the same time, the color scheme of makeup, as well as its structure, change all the time, and only one thing remains unchanged - this is the basic design of the eye.

To understand and implement current eye makeup, you just need to follow 5 simple, but extremely important rules for preparing and applying makeup.

Thus, most women, even in adulthood, still continue to wear makeup in exactly the same style that was popular during their youth. For this reason, if you started using cosmetics back in the eighties, there is absolutely nothing surprising if you still use bright eyeshadow in 3 tones - a light shade directly on the eyelid, especially in the corner of the eye, and a dark shade directly on the crease and always highlight your brow bone with color. But this style has been outdated for a very long time.

Master class on applying makeup to the face

Step 1: Start with clean skin

Wash your face with a gentle cleanser or simply use a toner to wipe away any impurities from your skin.

Step 2: Apply a light moisturizer

This will protect your skin from becoming over-hydrated and will help remove any dry spots on your skin. If you know you have oily skin, don't skip moisturizer entirely. Instead, try a gel formula that your skin will quickly absorb.

  • Wait five minutes before applying foundation to allow the moisturizer to absorb.

Video tutorial

Step 3. Apply foundation or light foundation to your skin.

Apply just a few stains with your fingers to your forehead, cheeks, nose and chin, then blend with your fingers or a foundation brush, working the stains outward from the center in all directions. Be sure to choose a foundation that matches your skin tone and when in doubt, choose a slightly lighter shade over a darker one. This will help you avoid looking orange and give you a more natural look.

  • If you want more coverage, you can use a makeup sponge to apply using the same blending technique.

Video on applying foundation or foundation

Step 4: Apply a little concealer under your eyes

Use a small, pointed brush to lightly highlight where under-eye circles are darkest, usually at the inner and outer corners of the eye. Add the stain to other stains that are not covered by base and blend them into the skin.

  • There's a bit of controversy about whether concealer should be the same shade as your skin, or even a little lighter. However, it should never be darker than one shade from your natural tone. Look for something as close as you can find to your skin tone, and err on the lighter side if necessary.

Video on how to properly apply concealer

Step 5: Set Concealer and Moisturizer with Translucent Powder

Apply it to your face, ideally using a velvet powder (as opposed to a powder brush as this leaves a lot of loose powder) in a pressing motion. Use a powder brush to remove any excess product. If you are using a powder brush to apply, tap out excess powder before applying to face using circular motions. Check out our roundup of the best face powders.

Video on how to properly apply powder to your face

Step 6: Apply blush to the apples of your cheeks

Smile as you do this so you can clearly see where the apples are. Apply blush to your face and spread upward towards your temples.

  • Try a cream blush for a natural glow that blends easily.
  • If you choose powder blush, use a brush that is fluffy but dense. Blend the edges.

Video on how to properly apply blush to your face

Makeup step by step for beginners. Analysis of facial features to select makeup techniques

Makeup is performed step by step for beginners, based on basic rules that take into account skin type, eye color and shape.

Thanks to this information, you can choose the most suitable decorative cosmetics, types of eyeliner, and makeup.

Skin type

The stage of preparation and application of cosmetics depends on the skin type. There are 4 main types.

Sometimes signs of two types are combined at the same time.

We list the main ones:

  • Dry. The main disadvantage of this option is that most foundations emphasize flaking. When applying makeup with this type, you need to adhere to several rules: Maximum hydration before applying tone. You can use various serums and day creams.
  • The lightest foundation. It is best to choose BB and CC creams that have a light texture. In most cases, dry skin does not cause many breakouts. It is better to hide them locally with concealer.
  • Gentle cleansing. Makeup must be washed off thoroughly so as not to provoke inflammation and bacterial growth. Cleansing the skin should be as gentle as possible to avoid redness and irritation.
  • Complete exclusion of powders. They can greatly emphasize dryness and increase it. Good foundations themselves will be able to hold makeup in place, and dry skin does not need additional mattification.
  • Fat. The main disadvantage of this type is oily shine. In addition, there are often large rashes and enlarged pores. There are rules here:
      Base. Light options can be used daily as preparatory care. Those products that strongly mattify the skin and hide pores are best used only for special occasions.
  • The foundation should not be thick. It can worsen the problem of pores and breakouts. It is better to use a tandem - a light tone and a dense concealer (locally).
  • Maximum cleansing. Oily skin needs good cleansing because sebum is produced in excess.
  • Powders or mattifying foundations. Oily shine looks incredibly ugly. On this skin type it can appear in winter. To avoid this problem, it is better to choose products marked “MATT”. If makeup is on the face for more than 4-6 hours, you can use special mattifying wipes.
  • Combined. With a combination type, makeup and care should combine the main advantages of cosmetics for dry, oily and normal skin. In areas with flaking, you need to apply more moisturizing products; where an oily sheen appears, it is better to apply powder.
  • Normal. Those with normal skin are lucky. Their makeup may include both powder and heavy moisturizing. The main thing is to use it when you really need it.
  • Master class on applying eye makeup

    Step 1:Apply eyeshadow of your choice to eyelid

    For starters, try one neutral shade like taupe or eggplant. Use a rounded shadow brush or your finger and make quick, short strokes across the eyelid, working your way up to the brow bone. Read more detailed articles on how to apply eye shadow correctly and which eye shadow palettes are the best.

    • The shadow should come from your lash line just beyond your inner crease. From there it disappears upward to the bones.
    • If you're using a brush, lightly tap it on the side of the eyeshadow barrel to remove any excess.

    Video on applying eye shadow

    Step 2: Apply Eyeliner

    Use a black or brown pencil and apply along the edge of the upper lash line in short strokes.

    • Lift your upper eyelid with one hand and look down in the mirror as you apply it with the other hand.
    • Eyeliner is one area that you can really experiment with as you become more confident with your makeup application. Factors such as color, texture and line of application can have a big impact on the appearance of your eyes. Play around! Read on for a step-by-step guide on how to apply arrows.

    Eyeliner application video

    Step 3: Curl Your Eyelashes

    Place the eyelash curler at the base of your upper eyelashes (along your eyelid) and press for five seconds.

    Eyelash curling video

    Step 4. After this, apply mascara

    Apply to upper and lower lashes with the tip of the wand facing the outer corner of your eye. One layer should be enough for this makeup look.

    Video on how to properly apply mascara

    Tip three: Eye makeup trends

    The fashion trends of the current year can easily be called rainbow makeup, the video of which is gaining more and more popularity every day.

    The most popular shades at fashion shows are sea green and turquoise, which are simply ideal for brown and gray-blue eyes. It is also worth noting that the “Nude” style (so-called semi-transparent makeup) is still in fashion.

    This also includes the following fashionable makeup ideas, for example, anime, futristic eyes, nude face, cat eyes, as well as colored and shiny eyes, which can be called a return to the 60s. Eye makeup with a sculptural effect is achieved through the play of shades.


    Master class on applying makeup on lips

    Apply lipstick or lip gloss.

    Pucker your lips as if you are about to kiss and apply lip color to the center of your upper and lower lips. The first application can be straight from the tube. Then use your fingers to blend outward, adding color with your fingertips as needed.

    • If your lips are chapped, prep them before applying lipstick. Gently pat them dry with a warm, damp cloth and apply a light layer of balm. for lips. Allow the balm to absorb before moving on to lipstick or gloss.
    • For beginners, lips are a great opportunity to add color and add variety to your makeup routine without fussing over application technique etc. You can work with anything from neutral, subtle glitter to cream and fire engine color.

    Test yourself in bright light - daylight if possible - to make sure everything is blended and nice.

    You're done!


    If you don't know where to start, seek help from a professional! When you are just starting to apply makeup, you can watch many makeup tutorials online and practice along with them. As you become more experienced, you will begin to understand your face shape and what makeup colors and styles work best for you. You can also invest in a personal makeup class with a professional makeup artist.


    To do makeup correctly, you need to apply the foundation correctly. Makeup artists recommend doing this, focusing on the lines along which traditional facial massage is performed. Moreover, foundation should be applied from top to bottom, starting from the forehead and ending with the chin.

    Properly applied foundation is the key to long-lasting makeup
    Properly applied foundation is the key to long-lasting makeup

    This is best done with a sponge or with your fingertips, making light movements from the middle of the face to its edges. At the same time, so that the face does not look frozen, the pressure on its surface should weaken as it approaches the edges.

    Following certain rules will allow you to apply the foundation correctly:

    • To ensure that the foundation adheres well to the skin, the face must be cleansed first.
    • Correctly applying foundation must be a thin, even layer.
    • You should not use foundation to cover larger skin imperfections such as scars, scars or bruises.

    In the eye area, use a slightly lighter foundation
    In the eye area, use a slightly lighter foundation

    • Apply a foundation that is slightly lighter than the foundation used to treat the rest of the face on the eyelids, under the eyes and the T-zone.
    • After applying the foundation, if necessary, small skin imperfections are masked. This should be done with the help of a corrector pencil, which, due to the high content of coloring pigment, is able to reliably hide defects. After application, the corrector is shaded with your fingertips or a sponge.
    • Green corrector should be applied to redness and visible capillaries.
    • An orange corrector will help against blueness under the eyes.

    Questions and answers about the master class


    What is the difference between BB/CC cream and foundation?


    BB cream is basically a foundation with added features (like SPF). BB stands for beauty balm. CC cream is more like a concealer - CC stands for color corrector.


    What is the difference between concealer and foundation?


    Foundation evens out your skin tone so you don't look blotchy. It goes all over your face. The concealer hides blemishes such as pimples, scars, etc. It only covers the blemish and a small area around it.


    Are there any tips on how to make winged eyes?

    Makeup artist's answer

    You can place the tape on the side of your eye and once you are done with the wing, carefully remove the tape. You can buy ribbons of various shapes at any cosmetics store.


    Can I shape my eyebrows with makeup?

    Makeup artist's answer

    Yes you can, but don't overdo it or it will look fake. Use an eyebrow pencil that closely matches the colors of your own eyebrows. Try to follow the natural curve of your eyebrows.


    Do I really have to curl my eyelashes? These things scare me!

    Makeup artist's answer

    Well, of course not. Only if you want it.


    Do I need to get my eyebrows done?

    Makeup artist's answer

    If you think your eyebrows look normal, then skip this step. However, if you want a more polished, clean look, brush your eyebrows because they shape your face.


    What should I do about dark circles under my eyes?

    Makeup artist's answer

    Take some concealer and apply it in small dots under your eye. Mix it well and then apply your foundation as usual.


    I don't have primer or foundation. What can I use instead?

    Makeup artist's answer

    You can use a tinted moisturizer.
    To make a tinted moisturizer, simply mix a BB/CC cream depending on your preference, with a lightweight moisturizer for your skin type that will do three things: prime, keep your skin hydrated, and protect from the sun. Mix both together to create a colored moisturizer as close to your natural skin colors as possible. Test it on your neck first, not your face or arms. Apply tinted moisturizer with your fingers, a beauty blender, or a brush depending on how much coverage is needed (beauty blender = high coverage, brush = medium, fingers = sheer), using small strokes and then gradually building up to avoid a mask on your face. Then apply concealer.


    Can I apply concealer without moisturizer?

    Makeup artist's answer

    YES. It's perfect for using moisturizer to keep your skin healthy and give your face a glow, but you can use makeup without it.


    My face is too oily, mostly when I apply foundation, what should I do?

    Tip one: How to do eye makeup correctly

    Applying eye makeup must be done using the necessary items:

    • Brushes (thin and wide). The first one is for eyeliner. The second is for shading.
    • Cotton pads and buds.
    • Sponsh.
    • Eyelash brush.
    • Large brush.

    Eye makeup should be quite long-lasting.

    When performing, you must follow the following rules:

    1. Use a primer. Apply as a base for shadows and allow them to blur (this is especially important in the summer).
    2. Draw arrows. You can use a pencil, felt-tip pen, liquid eyeliner, and so on. The length and shape of the arrows depends on the nature of the image being created.
    3. Use several shades, but no more than 4. 3 – for basic makeup, 1 – for eyeliner.
    4. Hide flaws. When picking up crumbled shadow particles under the eyes, you need to pick out small wrinkles, nearby blood vessels and bruises. It is recommended to use concealer for this.
    5. "Open eyes". Light-colored shadows with shimmer work well for this. The product can be applied with a finger or a brush under the eyebrow and just a little bit into the outer corners of both eyes.
    6. Make a curl. Special forceps are used.
    7. Apply mascara evenly to eyelashes. When performing this operation, you should avoid lumps and various inaccuracies. For a brighter and clearer application of eye makeup, mascara should be applied in two layers.


    Video tutorials on creating perfect makeup

    How to apply makeup yourself at home? Every girl probably asked herself this question, because proper make-up is a whole science. With the help of high-quality makeup, it is easy to completely change your appearance, hiding flaws and emphasizing the advantages of your face. Since every girl cares about her appearance, it’s worth learning the basics of creating perfect makeup. Otherwise, poorly selected and incorrectly applied products can play a bad joke on you, visually making your face even fuller or turning a gentle and sweet beauty into a vulgar lady.

    How to do evening makeup smoky eyes

    Unlike daytime makeup, the tones of which should be discreet and unnoticeable, evening makeup requires rich shades and clear lines. As a rule, evening makeup is applied depending on the personal preferences of the girls: the emphasis can be placed either on the lips or on the eyes. This video tutorial shows how to make your eyes brighter using the smoky eye technique, which literally means “smoky eye.” Thanks to this type of makeup, the look becomes languid and seductive.

    Daytime makeup for the impending eyelid

    You should never deviate from the main rule of successful makeup - it should always correspond to the circumstances: wear bright makeup for a disco; When creating office makeup, stick to calm tones; When going to the beach, avoid makeup altogether. When applying daytime makeup, keep in mind that it should be light and discreet. Correct make-up looks so natural that you get the impression that the girl is not wearing makeup. The video shows one of the options for applying daytime makeup for an impending eyelid.

    Moist (wet) eye makeup

    The dewy eyelid effect is back in fashion. Beauty magazines are full of photos of models with glossy eye makeup. However, “wet” make-up is found exclusively on the pages of fashion publications or on the catwalk. This is justified by the fact that it lasts for a maximum of half an hour, after which it begins to lose its original appearance. How to achieve this effect, what cosmetics should you use? With the help of the video you will learn the answers to the questions posed and you will be able to learn how to do “wet eye” makeup.

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    Every woman wants to look desirable, beautiful and the best. To always be at the highest level, we take care of our hair, select stylish clothes, and carry out a number of necessary procedures. One of the components of an excellent image, of course, is makeup. To achieve the most successful result, you need to master the technique of applying makeup and know some secrets. This article provides a master class on daytime and evening makeup. After reading this article, you will learn how to do makeup correctly and learn about its various nuances.

    Berry lips

    The main law of makeup
    is to highlight either the eyes or the lips, so if you decide to focus on lipstick in juicy berry shades, then leave your eyes completely “naked.” After creating an even complexion, lightly powder your lips, draw a contour with a pencil and then apply lipstick using a brush. To get a unique rich color, mix several shades. Finally, cover your lips with glossy gloss and “bite” the napkin. And don’t forget to smile more often—bright lipstick is a must!

    Makeup video “Berry lips”:

    Makeup video in warm colors:


    I am sure that now you will always have time to do
    the right makeup

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