Business makeup - 60 photos of beautiful makeup ideas

For a business woman, image is important. How is it formed? Image is a combination of professionalism, confidence, properly selected wardrobe, hairstyle and makeup. A business woman, although she has to make important decisions every day, fight with competitors and lead, must be attractive. A well-groomed woman always looks more successful and feels more comfortable. How to create the right image? The makeup of a business woman cannot be dull, but it should not be overly bright, bordering on vulgar. We offer you the basic rules for proper business makeup.

Features of creating a presentable appearance for a business woman

Of course, make-up in a business style cannot be provocative or simply too bright.

We are not talking about those companies where there is no approved dress code, so let’s consider the main recommendations of stylists for creating the image of a serious business woman:

Eyes. Let us immediately note that only classic shades of black or brown are used. The ideal eye makeup for a business woman is clear arrows in soft colors.

Lips. Using lipstick to create a business image allows you to avoid strict boundaries, unlike the eyes, so bright cosmetics are acceptable: lipsticks that will emphasize the lips.

Shades. The application of shades strictly depends on the image, so there are no specific strict rules here either.

You can remember the basic recommendations of makeup artists - if you have fair skin, choose mostly cool shades that will harmonize perfectly. But dark-skinned girls are more free in choosing shades and can experiment with warm colors.

Painting lips

In life, you may not wear lipstick, limiting yourself to eye makeup only. Or using lip balm or lip gloss. In photo makeup everything is different. Even if you want to create the “bare lips effect” in a photo, you still need to paint them. Otherwise, it will look bad in the frame - the texture of the painted part of the face and the unpainted part is different, which attracts the viewer’s attention to the wrong thing.

To create the “bare lips effect”, line your lips with a pencil to match your lip color. Then apply matte lipstick of the same color.

The same principle should apply if you want to emphasize your lips: line your lips with a contour pencil. Then paint them with matte lipstick of the same color.

It is best to use lipsticks in brown, cream, coral or caramel shades.

Important - do not use lip glosses, lipsticks that contain glitter, or pearlescent lipsticks. In the photo they give ugly reflections.

And the finishing touch is your scent. Although you can't see it in the photo, it will give you charm and self-confidence, i.e. exactly what a business photo should convey.

Makeup for brown eyes

Most makeup artists agree that brown-eyed girls should stick to the nude look style. It allows you to make the image more restrained, while simultaneously emphasizing the advantages of your appearance;
Eye shadows should be chosen neutral, you can give preference to pastel colors - you can’t go wrong;
You should discard the arrows, and make the eyeliner black or dark brown;
A dull lipstick is suitable. It is best to use translucent. When choosing a shade, you should pay attention to pink.

Shaping the eyebrows

Eyebrows are a special highlight for many makeup artists. They pay a lot of attention to this. Therefore, don’t forget about eyebrows. Gently pluck your eyebrows to give them a natural shape.

It is important that if in life, when plucking our eyebrows, we can miss small hairs, because at some distance they are no longer visible, then for makeup for a business photo shoot this should not be allowed. Therefore, it is very important to pluck your eyebrows carefully. Since the photograph is static and can be looked at for a long time, such small hairs can be noticeable, especially in large portraits.

After plucking your eyebrows, line them with a black, dark gray or dark brown pencil, in accordance with your color type.

What is fashionable in the business environment today?

A photo of the business makeup of modern businesswomen makes it clear that universal, multifunctional cosmetics are now trending and experiments are encouraged.

Of course, you shouldn’t ignore the advice to give up provocative makeup, but today it’s not at all necessary to be a gray mouse.

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How to do business makeup for work where there is a strict dress code?

In the case of certain requirements for the appearance of employees, every girl is faced with the question: how to do business makeup so as not to receive a reprimand or reprimand?

Sometimes this can be a difficult task, but you can adhere to one main rule - take advantage of pastel colors and not focus on the lips and eyes: give up bright lipsticks and voluminous eyelashes in favor of restraint and minimalism.

How to create such a business makeup so as not to feel like a gray mouse?

Even if the employer requires employees to give up provocative makeup that emphasizes the dignity of their appearance, it is still possible to show everyone their attractiveness. It's worth looking at photos of celebrities.

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You can easily notice a pattern in the fact that company executives and even show business stars wisely play with the combination of discreet cosmetics with the features of their own appearance.

It is with this skill that you can replace all bright lipsticks and eyeliner.

It is worth learning how to combine cosmetics so that the emphasis is not on the makeup itself, but on your own attractiveness.

How to do business makeup in 2020

Since many of us spend most of our time in offices, all the emphasis on transforming our appearance has shifted towards elegance and conciseness. Business etiquette imposes certain obligations, and while some companies allow you to show up to work with a bright manicure and a blue smokey, larger organizations still have strict rules.

Manicure in nude colors, neutral makeup, classic clothes according to the approved list - all these “laws” must be observed. But we girls really want to remain beautiful. As part of this, I'll share some examples of business looks that you can replicate at home or learn how to do from professional makeup artists, as well as key beauty mistakes.

Matt lipstick

When choosing a matte lipstick, do not forget that your lips should be well prepared: without dryness or chapped skin. Believe me, poorly painted lips can ruin the entire perception of your appearance and make it look sloppy. Moreover, matte lipstick dries out lips and makes them optically smaller, so it is suitable for those with sufficient volume. As for colors, here you should choose classic shades, from bright to almost invisible: pastel pink, red, beige.

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Glossy shine

Just a few years ago, glitter was associated with Paris Hilton and her pink flip phone. In general, it was not in fashion. Now the glamorous glow has returned to everyday life, just as the 2000s are returning to the catwalks. In fact, gloss is a wonderful and light alternative to thick lipstick.

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Makeup without makeup

A famous trick of all makeup artists is the so-called no-makeup makeup, which, contrary to the name, can require a considerable amount of different products. The task is to recreate a beautiful and healthy skin color (if your native one does not have these qualities), visually emphasize the advantages of your appearance and quietly correct shortcomings. For example: shape the eyebrows, slightly highlight the cheekbones. Everything should look as if they were a gift from Mother Nature herself.

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Thick eyelashes

Since the task of business makeup is to delicately emphasize advantages and hide possible flaws, thickly colored eyelashes will perfectly cope with the task. They will place the necessary accents and will not require a ton of shadows - they themselves open up the eye. Two or three layers of mascara with a special base will create the effect of wide eyes, additional eyelash care and, at the same time, fit into the dress code.

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Common Mistakes

Compliance with the canons of business makeup is important not only while working in the office, but also at work meetings. By communicating at a fairly close distance with the interlocutor, you demonstrate your face, which should be conducive to a pleasant dialogue. If the makeup is too harsh, blurry, unpainted in some places, or crooked, this can alienate someone you know on a subconscious level. Moreover, the more layers and different textures, the greater the likelihood of makeup smudging. There is more fuss and thoughts: “Do I look like this?”, which takes away from the focus on work.

When creating a neutral look, it is important to be able to shade eye shadow and blush correctly. It is important to know where to apply sculptor or highlighter. Subtly apply foundation and concealer, draw eyeliner, make an even contour of the lips or visually enlarge them - and so that it is unnoticeable...

Every girl has faced one of the above problems at least once. The result is “dirty” makeup, an inharmonious combination of colors, sloppily painted eyes or a complexion that looks like a tanned chicken. And it’s not for nothing that they say that makeup is an art. Having mastered this art, you will discover new horizons of beauty that you had never even imagined before.

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How to learn to do makeup

There are always two ways out: long and at random, or quickly and reliably. On your own or with a teacher. YouTube or courses.

You can delve into free lessons that are intended for everyone, without specifying the specific features of your facial features. These may include: thin lips: low cheekbones, drooping eyelids. Or, choose individual training, where the master will analyze your particular case and select makeup products to suit your skin type and budget.

Of course, the second option will require certain costs, but it will bring the fastest and most effective results. The third way of learning is master classes and mini-groups, where you will still communicate with the teacher, but in the company of other students. Its advantage is that it is cheaper than the second, but more effective than the first.

I teach makeup both individually and in small groups. In our classes, we analyze common mistakes, learn how to select cosmetics, emphasize the pros and hide the cons, love yourself in a new way and shine.

After all, fresh makeup opens up new horizons and makes you feel more confident! Work hard and be beautiful both internally and externally.

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Maria Berezhnaya

Image stylist, Makeup artist, hair stylist

Stylist and ambassador of the “Extravaganza” project by Irina Goncharova (costume designer).
Model at TK shop and show in the Beauty, Health, Fitness section. In December 2020, she launched her own course on quick styling at the Kyolan Training Center. Previous Article

Anti-trends in women's fashion according to men

Why is it important to know how to do makeup in a business style?

Every adult should be able to look appropriate for the situation.

Any modern girl looks much more attractive if she knows how to create not only everyday looks, but also knows how to show off the strengths of her appearance without having to put on makeup, as if she were going to the most expensive restaurant.

Note!

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In addition, the features of business makeup are not so difficult to take into account when creating an office look.

Painting eyelashes

Use black mascara. If you are a very light blonde, then perhaps dark brown mascara will suit you. In all other cases, colored mascara - blue, green, brown - cannot be used.

Although in business makeup for life it is not recommended to use mascara that lengthens the eyelashes too much, because it looks too bright, such mascara can be used in photo makeup. Long eyelashes will look good, on the contrary, adding emphasis to the eyes.