The main rules of anti-aging makeup that make you look 10 years younger


Choose a lighter foundation and sheer concealer

The rule “less is better than more” applies to any cosmetics that we apply to the skin: foundation, concealer, powder, blush. During your next visit to the cosmetics store, try applying a foundation that is lighter and more weightless than the one you are used to.

Observe how you feel, how light your skin feels, and look into all the mirrors you come across throughout the day. You will see that the light texture does not emphasize wrinkles as much and the skin looks younger. The thinner your concealer for the eye area, the better.

And remember that you shouldn’t take a dense tone for the sake of one pimple, because for small troubles you have concealer.

What not to do when it comes to refreshing makeup?

  1. Apply too thick layers of makeup. This will roughen the image.
  2. Excessive brightness is not needed here - although red lips visually refresh the face (and they can and should be used in such a make-up), purple and burgundy may no longer work in your favor.
  3. Excessive muting will make the makeup too invisible - so ideally you need to maintain a “golden mean”.
  4. Many graphic lines, both on the lips and on the eyes and eyebrows, will overload the image and deprive it of that very freshness.

Leave matte textures a thing of the past

Let's do an experiment: apply a matte foundation to one half of the face, and a satin foundation of the same density to the other. Do you see? The side of the face where the moisturizing tone is applied looks younger, fresher, and wrinkles are not emphasized at all. The choice is obvious!

If you are used to a more matte finish or have a habit of touching your face, you can set the moisturizing tone with translucent powder. It will not weigh down makeup, it is absolutely invisible on the skin, and the lack of color makes it a universal product for year-round use.

Use concealer under your eyes

I often come across the opinion that concealer under the eyes is unnecessary, because foundation can be applied to the entire face, including the area around the eyes. This is wrong. With age, dark circles under the eyes acquire an increasingly rich shade - it can be bluish, greenish, or simply darker than the skin on the face. Therefore, the selection of the color of the concealer must be individual.

You and I already know that you need to choose the thinnest, translucent concealer that will not emphasize wrinkles. How will he cope with such a difficult task? The trick is that the rule of color neutralization works here: for a bluish bruise we use a slightly more peachy shade of concealer, for a greenish one we use a more pink one.

Even the lightest concealer, correctly selected in color, can almost completely neutralize a bruise. Ideally, it should contain the smallest reflective particles, which will visually make the skin under the eyes smoother and disguise wrinkles.

What is refreshing makeup?

This is a make-up that is not overloaded with heavy textures, “gloomy” shades and controversial techniques. This is not baking, not strobing, not aggressive contouring, not languid smokey eyes and not dramatic arrows. This is the make-up that will simply balance your facial features, make-up in those shades that refresh you as much as possible and even rejuvenate you. There's nothing wrong with a grungy gray or purple lip—it just needs something a little different to keep it fresh.

So, refreshing makeup is created by:

  • Ideal complexion tone. You should choose a foundation with reflective particles - they perfectly neutralize possible fatigue.
  • A concealer with reflective particles will not overload your makeup, but will significantly refresh your complexion.
  • Eyebrows combed up in the fluffy-brows style will add a casual and fresh look to the look, just don’t make them too dark—maximum shade taupe.
  • The most refreshing shade of blush. The ideal option is a peach-colored blush; it will refresh almost any color type.
  • Eyeshadow that will create a clear, “open” look. Choose beige and cool brown shades - warm ones tend to create the effect of “tear-stained” eyes, which we absolutely do not need in a refreshing makeup.
  • Interlash liner for the upper eyelid. It will not overload the make-up, but will add the proper expressiveness and effect.
  • The most important thing is the lips. It is the lips that refresh the look as much as possible along with blush. Eyes and eyebrows can be expressive, the complexion can be even, but it is the luscious lips of a refreshing shade that literally “make” the look. We forget about grunge, choose rich shades in a glossy texture - it is refreshing, unlike matte ones. Berry shades, peach, coral - these are the most refreshing and, literally, rejuvenating.

Choose a foundation that is a shade lighter

I suggest you conduct another experiment: try applying a foundation that is a shade lighter than the one you are currently using on your face. I've done this trick with my clients more than once and I can say with confidence that a slightly lighter face than the overall body looks younger and more attractive. But don’t overdo it so as not to look like a geisha.

Some women choose a foundation of a darker color to match their age spots - this is absolutely not worth doing.

Eyes

  1. 1
    Dark smoky eyes

    Even in evening looks, it’s almost impossible to see smokey eyeshadow, which is done only with black shadows shaded over the entire eyelid. It is difficult to argue with the obvious: such makeup seriously ages, as the eyes visually sink.

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    In addition, dark haze often causes the “panda effect” - if the shadows fall on the skin under the eyes.

  2. 2
    Thick arrows

    Initially, the task of the arrows is to optically elongate the shape of the eyes, bringing it closer to the “standard” almond-shaped one, which is considered the most attractive. Neat, thin arrows look advantageous, creating the effect of a flirtatious squint.

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    But thick arrows can let you down and create the impression of “heavy” eyelids.

  3. 3
    Focus on the lower eyelid

    Here a lot depends on the shape of the eyes. The fact is that such makeup draws attention to the outer corners. If they are already “looking down,” then their gaze will become emphatically sad.

1. Too thick foundation A mask on the face created by an incorrectly selected foundation with too thick a texture will add several years to your skin. Choose lighter fluids or moisturizing creams with a tinting effect. After application, blot lightly with a sponge to allow excess foundation to be absorbed. Try not to overload your skin with too much foundation. If the skin is generally clean and free of visible imperfections, it will be enough to just disguise the dark circles under the eyes. 2. The tone of the foundation is too light. An unsuccessfully chosen shade of foundation - too light - will emphasize and even exaggerate wrinkles. Even if your skin tone is whiter than ivory, as you age, makeup artists recommend choosing slightly warmer shades. Choose a product half a tone darker than your natural skin color, with the addition of shimmering particles. 3. A large amount of concealer under the eyes With age, the skin under the eyes becomes thinner, and a thick layer of concealer pencil looks vulgar on it. Apply only a light layer of concealer under your eyes. Buy a liquid product that is convenient to apply with a brush and adjust the layer thickness. Try to apply concealer only to dark areas, and not to the entire skin area under the eyes. 4. Powder on all areas of the face Powder perfectly mattifies the face and helps get rid of oily shine in the T-zone, but in other areas of the face it will only emphasize wrinkles, and the skin will seem drier than it actually is. The only time professional makeup artists apply powder all over the face of middle-aged clients is if they are going to use the services of a professional photographer. In any case, avoid powdering the eye area. 5. Blush Apply blush to your cheekbones and blend. Avoid bright and saturated colors: they make you look old. Choose natural and neutral shades. 6. Uneven layer of lipstick With age, the natural lip line loses its definition and lipstick tends to smear. Highlight it with long-lasting lip pencils. 7. Bright lipstick color Bright colors, dark shades, metallic shine and colored glitter are completely unsuitable for a middle-aged woman. This will visually weigh down your lips and make them look older. Opt for a neutral pink color. And best of all, switch from lipsticks to lip glosses - they will moisturize and add volume. 8. Mascara on the lower eyelashes Carefully painted lower eyelashes highlight crow's feet and emphasize dark circles under the eyes, so you should not paint the lower eyelid. But apply black mascara to the upper eyelashes - it will highlight the whites of the eyes. Use an eyelash curler - it will open your eyes and help you visually lose several years. 9. Eyeliner By carefully lining your eyes according to the growth of the lower eyelashes, you, firstly, visually reduce them, and secondly, draw attention to the dark circles under the eyes. Line only the upper eyelid, shade the line and make it thicker towards the outer corner of the eye, which begins to droop with age. 10. Glitter shadows on the outer corners of the eyes A little glitter in your eye makeup never hurts, but don’t try to apply it to the outer corners of your eyes - glitter shadows will highlight every wrinkle. Glitter is best applied to the inner corner of the eye, the center of the eyelid and the bone under the eyebrow.

Our article will introduce you to the main mistakes of women who use decorative cosmetics every day. From the material you will learn what kind of makeup greatly ages the face and makes even young girls much older.

A modern woman cannot imagine her life without mascara, eye shadow, lipstick, powder and foundation. She uses decorative cosmetics even if she just goes to the nearest store. But sometimes representatives of the fair sex, either in a hurry or because of poor lighting, do not quite ideal makeup, which ages the face.

As a result, instead of a refreshed appearance, they get “bow-shaped” lips, “house-like” eyebrows, and look, to put it mildly, funny. To prevent you from doing makeup that ages your face, we suggest you get acquainted with the most common mistakes.

The photo shows how the shape of the eyebrows changes the visual perception of the face

Makeup mistake that ages your face #1 - eyebrows that are too thin or too thick.

Every woman knows that eyebrows can greatly change the visual perception of a face. If they do not have the correct shape, then it will appear blurry and the eyes will not be very bright. Therefore, it is very important to ensure that the eyebrows have the ideal shape and, most importantly, the correct color. Remember, eyebrows should look as natural as possible, but not too thin or too thick.

Thin eyebrows will make the face look sallow and tired, and this will definitely age a representative of the fair sex of any age. As for very thick eyebrows, they tend to weigh down the face, making it more massive. In view of this, try to keep your eyebrows of medium thickness and not too long or too short.

IMPORTANT:

In addition to the shape of the eyebrows, it is extremely important to monitor the length of the hairs themselves. If they are very long, they will constantly go beyond the limiting line, making the face not very neat. Such hairs need to be shortened to the required length, and be sure to be fixed with special gels. At the very end, you can add thickness to the eyebrows with a decorative pencil or shadows of a suitable color.

Makeup mistake that ages your face No. 2 - poor skin hydration

Dry skin will prevent you from applying perfect makeup.

It’s probably no secret that you need to apply decorative cosmetics to well-moisturized skin. If you miss this moment, you will end up with makeup that ages your face. In women prone to dry skin, lack of proper hydration can cause peeling of the dermis and, as a result, not very fresh makeup.

Of course, from a distance the girl will seem quite attractive, but upon closer examination, all the skin flaws will be visible. If you apply powder or foundation to the flaky dermis, they will further concentrate attention on small wrinkles and dead skin particles. Also, on poorly moisturized skin, spider veins and age-related pigmentation are very noticeable. Even the best decorative cosmetics cannot disguise them.

IMPORTANT:

To avoid such problems, be sure to pamper your skin with moisturizing masks 1-2 times a week. Also don't forget about moisturizing day and night cream. This ready-made skincare product, provided it is of high quality, will make your face fresh and radiant.

Makeup mistake that ages the face No. 3 - two or three accents in makeup

Proper makeup should have one accent

There is a category of women who believe that the more expressive their eyes, eyebrows and lips are, the more attractive they will look. But in practice, everything turns out the other way around. If you make your eyes very bright, apply rich blush to your face and complement the look with lips painted with dark lipstick, you will end up with makeup that will age you. If you want to look attractive, then focus on one thing, especially if it is light everyday makeup.

So, if you have made your eyes expressive, then paint your lips with a delicate shade of lipstick or just lightly brush them with gloss to add volume. As for blush, you need to be very careful with it. If you apply them in the wrong area, or in too thick a layer, they will look like war paint, highlighting all the imperfections of the skin.

IMPORTANT:

You can deviate a little from these rules when doing evening makeup. In this case, you can make, for example, eyes and lips bright. It is true that in this case one accent should be less bright. So, if you painted your lips with bright red lipstick, then make your eyes a little calmer.

Makeup mistake that ages the face No. 4 - not quite the right foundation

Not quite the right foundation makes your face look very old

Until recently, it was believed that with ideal makeup, the skin should be, as they say, porcelain. But time passes, and beauty trends also change. Recently, the most popular makeup artists have been emphasizing that a woman’s skin should be as natural as possible. This means that when choosing a foundation, you should avoid something that is too pale or too dark. Remember, the foundation should be as close to your natural skin color as possible.

In this case, when applied, it will be practically invisible, and visually you will look fresh and young. If you choose a foundation that is several shades lighter, you will end up with makeup that will make you visually sick with a fatal disease. As for a foundation that is too dark, it can even turn a pale-faced woman into a mulatto. Agree, it definitely won’t look attractive.

IMPORTANT:

If you really want to recreate the effect of a golden tan on your face, then purchase two foundations - one that matches your skin tone, the other is literally a tone darker. Apply a light tone as usual, and highlight the wings of the nose, chin and forehead with a dark one. Just make sure that the lines of transition from color to color are shaded as well as possible.

Makeup mistake that ages the face No. 5 - a very thick layer of powder

A thick layer of powder will make your face look unnatural

Powder is a decorative product that almost every woman has in her cosmetic bag. As a rule, it is used to remove excess oil from the skin. But sometimes, because of this desire to make the skin matte, a woman does her own makeup with her own hands, which ages her face.

In addition to the fact that a thick layer of powder makes a woman look older, it also draws attention to all the flaws. They become especially noticeable on aging skin. Thus, not very beautiful creases may form on the skin, greatly weighing down the contour of the face. Also, the powder will roll off, exposing certain areas, and visually it will look like a lighter spot.

Another mistake is using powder as a base for eyeshadow. This cosmetic product is not suitable for the delicate skin of the eyelids and, as a result, it will dry out and become prone to fine wrinkles. The look will become heavier, and this will add a couple of extra years to the woman.

IMPORTANT:

Professional makeup artists recommend applying powder exclusively to areas of the skin prone to increased secretion of subcutaneous fat. To be more precise - on the T-shaped zone (forehead, nose and chin).

Makeup mistake that ages the face No. 6 - eyelashes like a doll

Clumped eyelashes always look untidy and make your face look older

What woman doesn’t dream of lush and long eyelashes? The most unpleasant thing is that in pursuit of beauty, women decide to take a drastic step - using false eyelashes. Yes, in some cases they are quite appropriate, if, of course, you do everything correctly and choose the optimal length.

False eyelashes will add charm to your evening look. In other cases, too long and lush eyelashes will look alien. Therefore, it is better to purchase high-quality mascara and do not forget to regularly care for your eyelashes so that they remain healthy and recover in time.

To get lush eyelashes, you just need to apply them correctly. Just try applying mascara in several layers. As practice shows, to achieve the desired effect it will be enough to paint the eyelashes literally three times.

IMPORTANT:

To avoid having to use a brush to separate your eyelashes later, apply the next layer of mascara only when the previous one has dried.

Makeup mistake that ages the face No. 7 - using low quality eyeshadow

Low quality eyeshadows crumble very quickly

Eyeshadow is the perfect tool to help women add depth, sparkle and mystery to their eyes. But only high-quality shadows help achieve this effect. Using a low-quality decorative product, a woman, as a rule, gets makeup that ages her face. This is due to the fact that cheap shadows do not fit well on the skin of the eyelids and, what is most unpleasant, they literally immediately begin to crumble and roll into folds.

If urgent measures are not taken, dark circles will eventually appear under the eyes, which will also highlight all the fine wrinkles. Therefore, if you really like Smoky eyes makeup, then be sure to buy high-quality shadows that will lie exactly in the place where you apply them.

IMPORTANT:

We must remember that even the best quality shadows will begin to crumble after a certain time. To avoid the “panda effect”, you must remember to use a primer. It will help the shadows adhere more securely to the eyelid, and you can easily wear makeup in the morning for at least 8 hours.

Makeup mistake that ages the face No. 8 - not quite correctly painted lips

Correctly applied lipstick makes lips look natural.

Due to the fact that dark matte lipstick tones have been in trend for a long time, they are used by both very young fashionistas and older ladies. The most interesting thing is that only some women choose the right lipstick tone and look younger and fresher. The rest get makeup that ages their face.

Most often this happens due to the fact that the fair sex prefers lipstick in shades that are too dark. As a result, young girls visually look, as they say, more respectable, and older women receive at least + 5 years. To avoid this effect, it is enough to use lipstick literally 2 shades darker than your natural lip color.

IMPORTANT:

If for some reason you cannot refuse to use dark lipstick, then be sure to refresh it a little with a transparent gloss. Also, do not forget about the contour of the lips. It should also be as natural as possible. To ensure the perfect lip contour, use a pencil that matches the color of your lips or lipstick.

Makeup mistake that ages the face No. 9 - very brightly painted eyes

The arrows should always be perfectly straight

Eyes can tell others a lot, especially if you paint them correctly. Very often, women, trying to emphasize their eyes, draw them with thick arrows or dark circular eyeliner. Yes, women with narrow eyes can afford to draw arrows as they help create the effect of wide eyes.

True, in this case there is one nuance. To ensure that makeup does not age the face, it is necessary that the arrows made with a pencil or eyeliner have a perfectly straight line. If the arrow is wavy or obvious breaks are visible in places, then you will definitely not get the desired effect.

IMPORTANT

: The lower eyelid is best drawn with a light pencil or eyeliner. The ideal option would be to use products with a silver or golden tint. If you make a black arrow on the bottom row of eyelashes, you will make your look very heavy and add a couple of extra years to yourself.

Another taboo that should not be forgotten is very strong darkening of the upper and lower eyelids. As practice shows, such makeup suits only a few people, but it ages the rest by several years. Women with perfect skin, without wrinkles and pigmentation, can afford such makeup. If there are already flaws, then you will not only not disguise them, but will also emphasize them. And if, in addition to all this, you add dark or pearlescent shadows, you will look vulgar.

Makeup mistake that ages the face No. 10 - a complete lack of mascara on the eyelashes

The most perfect makeup looks faded without mascara

We already mentioned above that there should be only one accent in makeup. With this in mind, some women, when making bright lips or eyebrows, decide to leave their eyelashes without mascara at all. But as practice shows, such makeup ages the face very much. This deplorable result is due to the fact that with age, our eyelashes and skin lose their natural beauty, and whether we like it or not, we have to at least visually return it.

Moreover, properly painted eyelashes will help divert attention from age-related wrinkles and sagging eyelids. Therefore, do not be lazy, and be sure to paint your eyelashes with mascara. By making them fluffier and longer, you will add charm and playfulness to your look.

IMPORTANT:

Very young girls whose eyelashes have not yet lost their natural lushness and rich black color can afford not to paint their eyes with mascara. True, in this case it is necessary to make the eyes or eyebrows brighter.

Forget about cold gray sculptors

In lifting makeup, you should use only warm shades of light translucent blush and bronzers. It is better to do this with a voluminous fluffy brush, with which we darken the periphery of the face: the side surfaces of the forehead, cheekbones, and slightly mark the line of the jaw bone.

The most correct shade of bronzer is the color of our natural tan. After such an artificial “kiss of the sun,” the feeling of a brightened face will disappear, and a correctly drawn relief will appear.

evening make-up

Evening makeup for women over 30 allows you to go wild in terms of brightness and dark tones. Here you can use the smoky eyes technique, highlighting the eyes in a dark, almost black color. Or you can make cat eyes.

As a lipstick, dark bardot, rich red, noble fuchsia, purple gothic and others will make your lips sensual and desirable. But always remember that for any makeup you need to use a high-quality foundation.

Don't be afraid to wear blush

One of the common problems women have is the fear of blushing. But what is blush? This is youth, this is active blood circulation, this is embarrassment, this is a feeling of slight excitement. This is something that can become your “time machine” and make your face look much fresher.

There is no need to try to find a universal shade that will serve as a sculptor, blush, and highlighter. Choose a pure color: no grey, no brown undertone, no strong glitter. A pinkish tint will look great on fair skin that is not prone to redness, while a peach tint will brighten up dark or tanned skin.

Since the apples of the cheeks droop a little with age, the rule of “applying blush to the apples” becomes irrelevant. In lifting makeup, we apply a refreshing blush to the upper half of the apple, a little higher than we are used to doing.

Video: Top 10 makeup mistakes

The well-known Evelina Khromchenko in one of her programs compared makeup to clothing for the face.
Well, that's quite an appropriate analogy. And as in any outfit, we want to look young and beautiful. But makeup doesn’t always help you lose 5-10 years. There are often cases when the effect of cosmetics is the opposite. As practice shows, mistakes in makeup are not only the lot of very young girls. In pursuit of attractiveness, we often make mistakes that can cost us dearly. Check out the 10 most common makeup mistakes that make us look older. 1. thick layer of foundation

It seems that you are pursuing a good goal: to even out your complexion and hide imperfections. In practice, the opposite result is obtained - a mask effect. Let's add to this one more sin of dense texture, which is expressed in emphasizing wrinkles and creases in the skin. It is better to mask skin imperfections locally, and cover the rest of the area with a light foundation (fluid).

2. too dark foundation

The presence of a tan on the face is an understandable desire of any woman. But let it not be achieved by choosing the wrong shade of tone. The darker the product from a tube of natural skin tone, the more sloppy, tired, and age-appropriate its owner looks. It is better to limit yourself to a tone-on-tone product and delicately go over the prominent parts of the face (forehead, cheekbones, upper eyelid) with bronzing powder.

3. too much powder

Many women find it difficult to draw the line between “good and evil.” It’s more accurate to stop when the face already looks well-groomed, but not yet over-powdered. Otherwise, we get the same result as with too much foundation - a mask effect, emphasizing wrinkles, dullness and a sickly appearance. If you can’t do without powder, use it only in the T-zone (chin, nose, forehead).

4. darkening along the lower edge of the eyelashes

It doesn't matter what you use: dark shadows, eyeliner or eyeliner. Emphasizing the lower eyelid with a dark color not only visually makes the eyes smaller and often looks provocative, but in most cases also makes them look older. The exception is a correctly executed “smoky eye”. Do you want to highlight your eyes? Draw classic arrows on the upper eyelid, and highlight the lower eyelid with a light color.

5. dark lipstick

Even though dark matte shades are on trend, they will add not only drama to the image, but also an extra 5-7 years. And how lip volume creeps in! Burgundy, dark brown, black, and rich wine colors are especially dangerous in this regard. Do you like bright shades? Choose ones that are only a couple of shades darker than your natural lip color. And no more noticeable accents in makeup.

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6. thick layer of mascara
Heaps of mascara that imitate length and thickness look pretentious and add extra years. Natural fans tend to become thinner from the roots to the tips. If a single coat of mascara is not enough for you, enhance your makeup with eyeliner or curl your eyelashes. Such techniques will make the look more open and the image more natural.

7. drawn in dark eyebrows

Not all of us can boast of thick eyebrows. But this is not a reason to take a dark pencil and draw a new shape. Firstly, dark color makes you look older. Secondly, not all of us have the makings of makeup artists to create the right curve. The solution is to correct what is given by nature using a special pencil or shadows a tone lighter than yours.

8. metallic shadows

The product itself is not bad. Especially if applied skillfully: in the center of the eyelid using the smoky eyes technique or in the inner corner of the eye. In other cases, the shimmering effect of such shadows will emphasize all the irregularities, wrinkles, and make the look heavier. But matte, satin natural shades can smooth out age-related imperfections.

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9. bright blush
We are talking about all rich shades, especially burgundy and crimson. The effect of visual aging is enhanced if you shade them from the cheeks to the mouth. The solution is peach shades (without going brown) applied to the apples of the cheeks. Don't be stubborn: just lightly brush over the skin. By the way, it also adds age to what is indicated in the passport. Take note!

10. several bright accents at once

Lips, eyebrows, eyes, blush... A face overloaded with noticeable details looks heavy and older than its age. Just take it as a rule: excess kills naturalness. Balance can be maintained if you use light lipsticks with bright eye makeup and vice versa, balance wide eyebrows with active blush, etc.

Any image is made up of small details. Today you have a huge arsenal of cosmetics at your fingertips. Use it well. Then not a single appearance will be overshadowed by the lack of compliments addressed to you.

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