Lady Gaga masks, best videos and song of the year: how the MTV Video Music Awards 2020 went

The singer's first appearance in a dress

Variant of the meat dress used in concerts

A version of the meat dress used at concerts. On
September 12, 2010, the singer came to the MTV Video Music Awards wearing a dress made of real meat[2]. The designer of the dress, Frank Fernandez, later confirmed this fact.[3] The dress was accompanied by a meat hat, handbag and boots[2]. At the same time, Lady Gaga let singer Cher touch her outfit when she went on stage to receive awards[3]. The public and the press immediately had a lot of questions: did it smell, did it leave blood behind, was it heavy, and was Lady Gaga comfortable in it[3]. The designer of the dress gave an interview to journalists.

Regarding the dress, the singer said:

The public's attitude towards the dress was ambiguous. Some people admired the outfit, others did not like it. The dress was especially harshly criticized by PETA ( People for the Ethical Treatment of Animals).

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People for the Ethical Treatment of Animals
)[3]. Moreover, she remade the extravagant outfit to suit her vegetarian tastes. PETA founder Ingrid Newkirk suggested that such an act could negatively affect the sales of her albums[4]. Animal rights activists were especially outraged by rumors that the outfit was made from real meat, and Lady Gaga herself insisted that it was so.[5]

However, many of the shocking singer’s colleagues took her side. Singer Cher, who also in her youth loved to shock the public with outfits that were quite daring for her era[6], said that she considered Lady Gaga's meat dress the most stunning outfit she had ever seen, and about[6]

The photo shoot of the singer in a meat outfit immediately went viral on the Internet and even acquired a couple of photoshops, and parodies immediately began to appear. Photos of the shocking star in an unusual outfit went around all the world's news sites, fashion magazines and tabloids[7]. Numerous European newspapers published photographs of Lady Gaga in an extravagant outfit[1].

After the ceremony, the WENN.com portal conducted a survey to find out which star dresses the most tastelessly and compiled an anti-star rating. According to the results of the survey, it turned out that Lady Gaga was recognized as the most tastelessly dressed celebrity (55% of voters) - and this is because of the meat dress[8]. In second place was the hooligan Lindsay Lohan (17%), the third place was taken by the singer and lover of extravagant things Katy Perry (14%), the pop singer Rihanna (12%) was fourth, the fifth position was taken by Gwen Stefani, the lead singer of the group “No Doubt.” (2%)[8]. But at the same time, the “queen of outrageousness” is included in the list of best-dressed stars according to Vanity Fair magazine[8].

Sound from above

Many fans of the performer were waiting for her performance with this song during the awards. For her most anticipated performance at the awards, Gaga donned a mask that constantly changed the light. It became a kind of reference to the singer’s new album. Later, Ariana Grande took the stage to join the Mother of Monsters, wearing a more modest black mask. Fans liked the performer’s device so much that they are even ready to buy similar protective equipment.

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Design

Fernandez was approached by the singer's stylist Nicola Formichetti to make the clothes. The assembly of the dress was planned within a week. The dress was asymmetrical, with a hooded neckline. Fernandez made a special cut to keep the dress in good condition. The material chosen was a meat steak purchased from a butcher, from whom the entire Fernandez family takes meat. Backstage, Gaga was putting on her dress so Fernandez and Formichetti could stitch together some of the meat.

Of the design, Frank Fernandez said: "I knew the dress would be one of the other amazing pieces that Gaga wore that night. It was very well made and looked great on her with the camera on and off. We didn't have a chance to do a fitting. She only wore it once for the VMAs. It was only when I saw it on the monitor that I knew it was going to be big.”

Fernandez reported in an interview that the singer said that the dress smelled good because it smelled like meat. The designer said what should happen to the dress after the ceremony: “The dress will be archived with all her other dresses. Gaga archives, I guess. It won't be the last, that's the beauty of it. When it was brought again, with the hope that it would be a return to the past, and it would be another dress that was the best. I like the idea of ​​changing it and developing it into something else.” He later explained that the dress would be kept dry before being archived.

The Rock and Roll Hall of Fame in Cleveland paid $6,000 to taxidermist Sergio Vigilato to preserve the dress. After two television appearances, it was frozen, although Vigilato found signs of decomposition on the dress that appeared during the freezing process and noted that the outfit emitted an odor after defrosting. The dress was treated with bleach, formaldehyde and detergent to kill bacteria, and was restored to a dark red color once it was restored to the same appearance as when the singer first wore it. However, after the dress was preserved, several cuts of beef were not included in the redesigned dress.

In 2012, during the Born This Way Ball tour, Lady Gaga showed off a new meat dress. She wore it while performing "Americano" and "Poker Face." The new outfit differed from the first in that it was not made from natural meat.

Influence

Lady Gaga first wore a meat bikini. She appeared in it on the cover of the Japanese version of Vogue magazine. The dress itself was worn by Gaga at the 2010 MTV Video Music Awards for the singer to accept the award for Video of the Year (for the video for the song “Bad Romance”). Although it was the third costume Gaga wore that night, the meat dress was immediately described as the evening's "most egregious fashion moment." Gaga wore the dress for press photos and on The Ellen DeGeneres Show.

Fernandez talks about the dress as a boost to her career, saying, "I feel like I now have a voice as both an artist and a designer." He has previously designed clothing for Gaga, including this meat dress, as well as the hat the singer wore to the 53rd Grammy Awards in February 2011.

At Halloween 2010, meat dresses were popular in New York, and in 2011, a group of students from the University of Cumbria, with the help of local butchers, made another meat dress on holiday. The dress was displayed at the Rock and Roll Hall of Fame and Museum in Cleveland in an exhibition entitled "Women Who Rock: Vision, Passion, Power."

MyCelebrityFashion.co.uk conducted a poll in which Lady Gaga's meat dress was voted the most iconic outfit of 2010, beating out Catherine Middleton's dress in second place. Time magazine, summing up the results of 2010, described the dress as the pinnacle of fashion that year.

Singer "Weird Al" Yankovic made a parody of Lady Gaga's song "Born This Way" called "Perform This Way." The parody included lines about a meat dress:

and also in the video for this song, the dancer wore a similar outfit.

In the final episode of The Simpsons' 23rd season, titled "Lisa Goes Gaga," Lady Gaga wears a meat dress.

Queen of Chromatics

The performer of the hit “Stupid Love” received five awards at once, one of them was received in the “Tricon” nomination for achievements in three aspects of show business at once: performance, acting and the ability to be a fashion icon for others. She wore the same Valentino bodysuit, but this time she paired it with a silver coat and an incredible headpiece, which went perfectly with the silver mask.

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Reaction to outfit

After the Video Music Awards ceremony, the media tried to analyze the meaning of the dress and society's attitude towards meat. BBS News offered five ways to interpret the outfit: anti-fashion, feminism, aging, decay, lack of meaning. Chef Fergus Henderson explained the attitude towards meat this way: “People don't want meat to look like meat. They want it neatly wrapped in a plastic bag from the supermarket.” PETA condemned the dress, saying: "Wearing a dress made from pieces of a dead cow is offensive enough to warrant commenting on, but someone needs to whisper in her [Lady Gaga's] ear that more people are upset about animal slaughter than are appalled by it." The Vegetarian Society also condemned the dress, saying: “No matter how beautifully it is presented, flesh from animal torture is flesh from animal torture. Enough animals die to feed people, but they shouldn't be killed for stunts like this."

There was also controversy surrounding the dress about its originality. Many in the world of art and fashion compared the dress to Vanitas: Flesh Dress for an Albino Anorectic

, a dress made by Canadian sculptor Jana Sterback in 1987 and exhibited at the National Gallery of Canada in 1991.

Some media outlets have suggested that the dress is being interpreted as anti-vegetarian. Vegetarian singer Morrissey said he felt the dress was acceptable as a political or social statement rather than just a "crazy idea", pointing out that in 1982 artist Linder Sterling also wore a meat dress to protest chauvinism. On Ellen DeGeneres' vegetarian talk show, the singer was offered a vegetable bikini. Gaga herself said that she wears the dress as a sign of disgust for the US military's "don't ask, don't tell" policy.

"Meat" shmend

Frank Fernandez, despite the fact that he will no longer be in the “meat theme,” launched a “meat” clothing trend with the singer. At New York Fashion Week, designer Jeremy Scott continued the meat theme by presenting two meat dresses from the Spring-Summer 2011 collection, but his outfits are not edible - they are fabric imitation[3].

London fashion college designer Anna Chong created a mini-collection of copies of the outrageous singer's dresses, the highlight of which was the famous meat dress made from Parma ham. Anna admitted that she tried to make a dress from fillet of meat, bacon and even salami[3].

However, in 2001, in the American animated series “Oblongs”, episode 4 of season 1, a similar model of this dress was demonstrated. Perhaps it was from there that Frank Fernandez got the idea for himself, which casts doubt on the originality of his idea.

Receiving a Tricon Award

The Tricon Award was the first in the history of the MTV VMA: the organizers established it for performers who have reached heights not only in music, but also in fashion and cinema. While receiving the statuette, Gaga wore a chunky, sparkly Candice Cuoco jacket, a Manuel Albarran top, a Valentino jumpsuit and a custom Maison Met mask. The singer's head and face were decorated with a crown-mask from Lance Victor Moore.

Showcase of the new meat dress

In May 2012, during the "Born This Way Ball" tour in support of his second studio album, Born This Way

, the singer gave a solo concert in Tokyo. At the performance, the outrageous star showed off a new dress made of beef[7]. The “Queen of Outrageousness” posted a photo of a new scandalous outfit on her microblog.

In the photo, she stands next to the carcasses of slaughtered cows, hanging by hooks, herself in a new outfit holding on to the same hook, depicting another piece of cute meat. But this new outfit is different from the first - it's just a bustier with a tulip skirt, not made from real meat. It was made of plastic. The stage set for the concert was also made of plastic. Perhaps the star decided not to repeat her mistakes and not quarrel with animal rights activists. But even such a dress caused outrage among vegetarians[9].

Latest celebrity beauty news

“Kommersant Style” has compiled a digest of celebrity news and transformations: from new haircuts and makeup to salon treatments and hot fitness selfies.

Lady Gaga

A couple of days ago, Lady Gaga posted several photos on Instagram showing how she was recovering after a concert in Las Vegas. First, the singer lies for 5-10 minutes in a bathtub filled with ice, then 20 in hot water and only another 20 minutes in an ice-cold compression suit. Champagne baths are apparently a thing of the past.

Julia Roberts

On Friday I posted a funny short video with a new haircut - an elongated bob. The author of the hairstyle was her longtime friend, stylist Serge Normant.

Rihanna

The singer posted a slow motion video on Instagram where she applies Diamond Bomb, a top bestseller from Fenty Beauty, to her décolleté area. In just two days, the post received more than 11 million views. In the sun, the shimmer is so intense that the skin feels damp.

Jennifer Aniston

The actress appeared on Instagram just last week, and more than 15 million people have already subscribed to her. So far there are only three photos in the account, the last of which are from childhood and selfies at the present time. Everyone, of course, is waiting for the continuation and, out of habit, discusses whether Jen looks her age.

Irina Shayk

A light mist on the eyes, intense shine on the cheekbones and bright red lipstick to match the dress - this is the look Pat McGrath created for Irina Shayk this weekend. Thanks to the video, you can clearly see your makeup.

Victoria Beckham

Today, the singer and designer published a photo from the shoot, noting the Mary Katrantzou brand. In the selfie, Beckham's eyelashes are especially noticeable - thin and fluffy, almost reaching the eyebrows. They look very natural and delicate.

Bella Hadid

Two days ago, the model posted a photo from the filming of Dior's new Halloween advertising campaign. The author of the image was creative director of makeup Peter Philips. The full unusual transformation video can be viewed on his Instagram. The look is based on red lipstick, eyeliner and silver glitter on the eyelid.

Jennifer Lopez

The singer has repeatedly said that she plays sports almost every day. Her latest photo on Instagram is proof of this: right after class, Jennifer took a selfie - in absolutely wet uniform.

Shakira

The singer posted a photo with orange-pink arrows drawn with shadows, signing that this is her favorite new look.

Beyoncé

Over the weekend, the singer posted a selfie from the party on Instagram. The beauty look is based on a high ombre ponytail, the base of which is decorated with a braid, and nude makeup with false eyelashes in the outer corners of the eyes, which visually elongate the shape.

Sarah Jessica Parker

The actress is currently traveling around Australia. Her latest photo was taken from Sydney on her way to Melbourne. The textured style was done by stylist Serge Normand, and the hair is adorned with a velvet headband with a spider on it.

Daria Bogomolova

Notes

1. ↑ 12
   Lady Gaga's "meat dress" caused a sensation in the fashion world. news.mail.ru (September 15, 2010). Archived from the original on August 30, 2012.
2. ↑ 12
   Lady Gaga wore a dress made of raw meat to the 2010 MTV VMA ceremony. ladygagasuper.ru (September 16, 2010). Archived from the original on August 30, 2012.
3. ↑ 1 2 3 4 5 6 7 Steckerman socket.
   Lady GaGa meat dress. bestdress.com.ua (March 1, 2011). Archived from the original on August 30, 2012.
4. Vegetarians are angry at Lady Gaga over her raw meat costume. heygaga.ru (September 14, 2010). Archived from the original on August 30, 2012.
5. Anastasia Fedorova.
   Lady Gaga's meat dress. be-in.ru (September 16, 2010). Archived from the original on August 30, 2012.
6. ↑ 1234
   Lady Gaga's meat dress is going to be withered as a keepsake. wday.ru.
7. ↑ 1 2 Svetlana Yurova.
   Lady Gaga is wearing meat again. novostioede.ru (May 18, 2012). Archived from the original on August 30, 2012.
8. ↑ 123
   Is Lady Gaga the worst dresser? heygaga.ru (September 21, 2010). Archived from the original on August 30, 2012.
9. Lady Gaga showed off a new “meat” dress. kleo.ru (May 16, 2012). Archived from the original on August 30, 2012.