Jessica Alba - The Honest Company
Jessica Alba has not achieved much success in the cinematic field and is still somewhere in the middle on the Hollywood scale.
Perhaps that is why, in 2012, Alba began to think about escape routes and began to look for a profitable occupation for herself. And the job, as insiders say, found her on its own. One day, her little daughter Oner tore the diaper, and gel spilled out, which the baby began to put into her mouth. Seeing this scene, Jessica began calling doctors, and then thought that it would be great to produce safe and environmentally friendly diapers, and decided to create them herself. She attracted scientists and experts and eventually developed environmentally friendly diapers.
The brand was named Honest by analogy with the name of Oner’s daughter. But Alba decided not to limit herself to diapers, adding to them the category of chemical-free household products (the actress herself has been allergic to washing powder since childhood).
Alba spent days and nights in production, worked in the office for days, assembled a team of the best eco-market experts - and her efforts were crowned with success. After just three years, sales of diapers and household chemicals began to bring the company billions of dollars.
In addition, the actress decided to launch a line of skin care products, as well as a collection of shampoo, styling and makeup without harmful chemical additives.
And it went off. The company, which produces eco-products, has already been offered to be bought for a substantial sum by Unilever. However, Alba is not going to give her brainchild to anyone yet.
What's the secret: Jessica followed the beaten path, because there are many companies on the market offering eco-friendly products. However, the actress managed to take the lead and overtake these brands.
1. Main secret: Jessica is an excellent PR person and leader. She put a lot of effort into promoting her brainchild and found the right people who brought her to the forefront. Alba doesn't stop there. Every year she looks for new strategies for the development of the company.
2. Jessica actively advertises each product of her brand on social networks and uses the brand’s products herself.
3. The actress has an impeccable reputation. Family, beloved husband, three children - this captivates adherents of family values.
4. Jessica actively promotes her brand in the press. He often calls journalists to the office for interviews, shows production, and allows them to attend planning meetings. She also set up a manicure room for the pen sharks.
5. Alba is ready to talk about business for hours and work for days. And in the end, any such efforts pay off.
The goal is to moisturize: the stars' favorite moisturizers
Natalya Ionova
Moisturizing is one of the main rules of skin care. Stars, for whom appearance means a lot, know this firsthand. And we see brilliant results of care every day on the screen and in magazines. Therefore, we asked Natalya Ionova, Yana Rudkovskaya, Evgenia Linovich, Anastasia Tsvetaeva and other star beauties to tell us what products they use to moisturize their face and body.
Here are the hidden secrets of stellar beauty:
Natalya Ionova:
I don’t use commercial cosmetics, since such products contain a lot of preservatives, fragrances and other chemicals. I have problem skin, so the cosmetologist selected individual care for me, it includes cleansing (soap, mask), lotion and a choice of cream - soothing (if there was a long make-up), restoring, moisturizing or nourishing. Moisturizing care consists of a composition of natural oils: flaxseed, avocado, coconut, etc. Also includes an aqueous tincture of 12 herbs. It is quite greasy, so a couple of minutes after application I blot off the excess cream with a napkin and after that I can start applying makeup.
Natalia Ionova
Yana Rudkovskaya:
As for the face, I use Olay moisturizing serum, it has a very light texture, it does not weigh down and is practically not felt on the skin. I also use eye serum. I also use thermal water. To moisturize and nourish the skin of the body, I use Clarins cosmetics - also a serum, since the serum has a more intense effect and more active ingredients than the cream.
I also like to use oils for my body. They help against dry skin after a shower and, like nothing else, moisturize the skin, it becomes velvety.
Yana Rudkovskaya
Evgenia Linovich:
At this stage, I use Henri Chenot products, which combine aromatherapy and the latest developments in microbiology. On top of all creams I use Alina Zanskar thermal water; I always carry it with me in my purse. It helps with dry skin in the car. For me this is the best.
Evgenia Linovich
Irena Ponaroshku:
I currently use Estee Lauder Advanced Night Repair serum as a moisturizer, day, night, morning and evening cream. This is the only serum that, it seems to me, copes well with the moisturizing function. Maybe you need to apply cream on it, but I like the feel of my skin even after using it alone.
And for the body I use Payot Delice Minerale cream or emulsion - the cream has a denser texture, while the emulsion has a correspondingly lighter texture. And they both have a nice, subtle shimmer to the skin. Not like go-go dancers, but they give a slight Photoshop effect to winter Moscow “limbs”.
Irena Ponaroshku
Anastasia Tsvetaeva:
My favorite cosmetics brands are Kiehl's and Rivoli. What is very important to me is the absence of odor, the laconic “pharmacy” design of the jars, without any buttercup flowers on the labels, and the appropriate filling - a minimum of dyes and flavors, but a maximum of moisturizing and care.
Before going to bed, I apply Rivoli spray under the cream - it is unique in that it acts as a moisturizer and at the same time is a serious anti-aging treatment.
And for the body, my favorite cream is the Israeli brand Laline - with the scent of vanilla and patchouli.
Anastasia Tsvetaeva
Katie Topuria:
When I travel, I carry Sisley Reparatrice Beurre de Carite Jour et Nuit nourishing cream, La Roche Posay Toleriane Ultra Soothing Care moisturizing cream, Galenic Nectalys moisturizing cream for the eye area, Clinique Deep Comfort Body Lotion moisturizing cream (it is quickly absorbed and does not leave a greasy film). I take with me DGJ King of Color Glossy Brunettes Shampoo and Glanz Volumen balm from Lavera. If I leave Moscow for a short time, I transfer shampoos and shower gels into plastic bottles from the Sephora store - so as not to check things in my luggage.
Katie Topuria
Dasha Gauser:
My favorite product is Clarins Double Serum. I am all about naturalness and I like that it contains 20 plant extracts that provide intense hydration to the skin. Even after the intense rhythm of preparing a collection for a show, this serum restores my stress-weary skin. And if you apply it after deep cleansing, for example: peeling, then the double action works wonders.
Dasha Gauser
Irina Zabiyaka:
For facial skin in the warm season, I use the Biotherm care line; the last products I liked were: Aquasource face cream and eye cream from the same line. These products moisturize the skin well and help rehabilitate after flights and heavy makeup (especially a product like Aquasource Superserum facial serum). In winter, I prefer more nourishing formulas that help the skin cope with low temperatures and recover from sudden changes in cold damp air outside and very dry air indoors.
I don't use moisturizers on my body all the time. The exception is when I'm on vacation, when I spend a lot of time on the beach and the first couple of days after visiting the solarium.
Irina Zabiyaka
Rihanna – Fenty Beauty Rihanna
Those who like to count other people's money were amazed: Rihanna's Fenty Beauty brand earned $72 million in the month of its existence (it launched last September in 1,600 stores and 17 countries). At the same time, it outsold the popular brands Kylie Cosmetics, KKW Cosmetics and even NYX, Benefit, Urban Decay.
Time magazine named the Fenty Beauty brand one of the 25 best inventions of 2020, along with the iPhone X and the Tesla Model 3 electric car. An honor, isn't it? Girls are still lining up for the next makeup collection (especially limited edition) and new products from the brand like body highlighter with SPF.
We would like to note that this is not Rihanna’s first success in a business not related to music. Before that, she released several successful clothing collections with famous brands. Does she really have the talent to turn everything into gold?
What's the secret: before launching the collection, marketers who worked with Rihanna skillfully created a stir.
1. The star said that she is directly involved in the creation of each product of her brand: she visits the laboratory, tests the products and develops packaging designs.
2. The singer skillfully used the fashion wave to promote tolerance. She said that she was developing cosmetics that would be suitable for all races. Models of different nationalities and religious denominations starred in Fenty Beauty advertising campaigns. One of the videos even featured popular Muslim model Halima Arden.
3. A month before the start of official sales, the promoters launched the brand’s page on social networks, where they posted videos of makeup master classes with the participation of famous bloggers. And they received 57 million followers!
4. The team that worked on promoting the brand did not skimp on press packages for journalists and successful bloggers, which ensured active PR for the brand and a multimillion-dollar army of fans even before the launch.
Posted by FENTY BEAUTY BY RIHANNA (@fentybeauty) May 3, 2018 at 4:26 am PDT
5. The singer continues to promote her brand, using all means possible. For example, the latest makeup video tutorial for Vogue magazine significantly increased sales of new highlighters from the Fenty Beauty line.
Kylie Jenner – Kylie Cosmetics
Although Kylie does not have an impeccable reputation, she does have a solid bank account. Kylie Jenner's makeup brand is already valued at $420 million, and they say it will be worth a billion by 2020.
Kylie launched the brand in 2020, deciding that she shouldn’t be idle (after all, the sisters had already created their own brands). Jenner began by launching lipsticks that supposedly helped her enlarge her lips (only much later would Kylie reveal the terrible secret about filler injections).
Now the brand has expanded its range to eye shadows, liners, mascara and foundations. Each product of the brand is invariably popular, and not only among teenagers. And Kylie collects the cream; Forbes magazine has already named the young businesswoman one of the highest paid young stars.
What's the secret:
1. Formally, the business is managed by Kylie, she is listed as the general director of the enterprise, but in fact this is done by Jenner’s mother Kris. This woman created the show “Keeping Up with the Kardashians” and brought her girls into the world. They say she can even stop a galloping horse. By the way, in the company documents Chris is listed as the financial director.
2. Kylie does not sell products in stores, only online (mainly through her brand’s website or Instagram, where the youngest Jenner has an army of almost 100 million followers). This is where her target audience grazes - young influencers who are used to getting everything in one click.
3. Kylie does not involve other stars in working with the brand (except perhaps sister Kim and mother Jenner), she is her own PR specialist and star, and advertises the brand well on social networks and in the press.
4. To confirm the title of a businesswoman and earn the status of a philanthropist, Kylie regularly donates a portion of the profits from the sale of cosmetics to various organizations, including cancer foundations, as well as children's hospitals. An excellent and noble gesture that draws attention to the brand.
Olga Lorencin Skin Care
For the past 20-plus years, Olga Lorenzin has been transforming the skin of Hollywood stars with her mantra: “I don’t believe in bad skin, only bad skin care.” Halle Berry and Eva Mendes trust her with their faces.
Ageless Facial Plus
What it is: A non-invasive, 80-minute facial using a botanical exfoliator without irritation or discomfort.
How it works: Surric acid is derived from sugar cane; It is an acid that does not fall into the AHA or BHA category, which makes it special and unique. This face wash is ideal for sensitive and dry skin thanks to Phyto Moist, which is 400 times more hydrating than sodium hyaluronate (which is found in hyaluronic acid). “Our goal is to achieve a radiant complexion. Depending on your skin type, we add ampoules of LEDs, CBD oil, caviar or green tea,” says Lorenzin.
Benefits: Prevents and reverses signs of aging, fights free radicals, protects from the sun, smoothes wrinkles.
Rehabilitation period: the results are immediate, and there are no traces of the procedure left at all. Just beautiful and healthy skin.
Antonio Banderas - Antonio Banderas
Banderas is a successful actor in the beauty business. Having launched his perfume line in 1997, Antonio found the key to men and women around the world. The actor’s brand often releases new products that become real bestsellers.
What's the secret:
1. Antonio completely controls the business of his brand, delves into details and even participates in the development of perfumes himself.
2. The actor himself is the face of his brand and often becomes the hero of advertising campaigns.
3. Banderas supports perfume launches: he goes on tours around countries to present new products, mentions his perfume business in every interview. To be honest, Banderas' perfumes are now talked about more often than the films with his participation.
Play Blue Seduction eau de toilette for women ANTONIO BANDERAS at RIVE GAUCHE, price: from RUB 1,492, order: +7 (800) 333-20-20
Play Blue Seduction eau de toilette for men ANTONIO BANDERAS at RIVE GAUCHE, price: from RUB 1,492, order: +7 (800) 333-20-20
Jennifer Aniston – Jennifer Aniston Fragrance
Back in 2011, Jennifer decided to take on the role of a perfumer and released a collection of five fragrances. Each perfume was decorated with a sensual visual with an actress in the leading role. And everything seemed to calm down, but suddenly in October last year, Jenny introduced a men’s cologne, which, according to the actress, “should not irritate the people standing with you in the elevator.”
But Aniston's attempts to succeed are in vain. The star's fragrances do not cause much excitement.
Here's the catch: Jennifer's whole problem is that she creates a side business out of inertia. But she herself is not particularly interested in the affairs of this business and does not promote it at all. Aniston's perfumes are not accompanied by colorful advertising campaigns; she herself does not promote fragrances, does not promote on social networks, and does not even hire a team of specialists to do it for her.
Jennifer, perfumes can't sell themselves if the public doesn't know they exist!
Dima Bilan’s video “With me”, dedicated to the Excite perfume from Oriflame (video)
Yulianna Karaulova, performer of the hits “Extraorbital” and “Sea,” shared her beauty secrets with SUNMAG, and also told why she doesn’t go on diets, but regularly wrinkles her sides.
Diet
I eat whatever I like and want. I just do it in moderate doses and by the hour. This approach is the most effective for maintaining slimness. I also try to adhere to the well-known rule - not to fill your stomach before bed. In general, the last meal at this time of day should be not two, as many believe, but four hours before the head touches the pillow. Plus, after five or six o’clock in the evening I strictly limit myself in consuming fatty, sweet and even fruits. There are exceptions when I go to dinner with friends or family. The main thing is not to become too frequent with such stories. The key to my successful day and good mood is breakfast. It should be dense, as it charges with energy for a long time. In the morning I can allow myself anything, including chocolates and sweets.
Sport
Physical activity is an integral part of my life. Without movement, no diet with proper nutrition will help maintain a beautiful figure. The main thing is to remember about the stability of your studies! If you work hard once every two weeks, the result will be almost zero. But you will definitely feel the pain from muscle overstrain. It is better to pay attention to fitness regularly, but such heroes are few. I don’t always do this either - laziness outweighs. And I’m always late for something in the morning. But I manage to train in the gym several times a week for a couple of hours. Every two months I go to a specialist for a modeling massage and knead my sides. It perfectly shapes all problem areas.
Cosmetology
I have two main commandments when it comes to facial care: be sure to wash off your makeup before going to bed and choose the right moisturizer. With my sensitive skin prone to allergic reactions, the rules must be strictly adhered to. Now all the necessary products can be easily bought in the store - eco-masks, micellar water with added silver, and so on. But there is one “grandmother’s” recipe that I have been practicing for a long time. I buy chamomile at the pharmacy, brew it, pour the infusion into an ice tray and put it in the freezer. In the morning I wipe my face with cold cubes - it feels invigorating and beneficial. Grandfathers and grandmothers did not lie when they talked about the calming effect of this plant.
Hair
Daily filming involves constant interaction of hair with curling irons, straighteners, hair dryers, and various styling chemicals. After such an “onslaught” they have a hard time. I treat them with various masks, for example, I apply the third phase of Olaplex at night. When it comes to shampoos, my favorite brands are Alterna, Oribe and Davines. They are quite expensive, but believe me, it's worth it. I know that it is useful to exfoliate the scalp at least once a month to speed up the rate of hair growth. But, unfortunately, it doesn’t always work out.
Aroma
I have an impressive collection of perfumes. I can use new ones every day. It all depends on the mood and occasion. In everyday life I prefer to smell with light citrus and herbal notes. When it comes to evening outings, my all-time favorite is Le Labo Santal 33. I absolutely love its woody-fougere scent. Those who are familiar with this pronounced, incomparable aroma will recognize it instantly, and those who are not are always asked to suggest the label and name.
Jessica Simpson – Jessica Simpson's Dessert Beauty
In the early 2000s, singer and actress Jessica Simpson was a role model for millions of teenage girls. The star decided to play on this and launched a line of edible (yes!) body cosmetics and a make-up collection.
Creams in the form of cupcakes and body creams were selling like hot cakes. But soon the brand's products began to disappear from store shelves. Although the audience literally liked this cosmetics.
Here's the catch: in 2005, a divorce began between the singer and her husband Nick Lachey. Jessica immersed herself in the process and entrusted leadership to other specialists. They began to carry out fraud behind her back.
Initially, Jessica launched her brand under the wing of the Cosmojet company. The team that promoted the brand decided to separate from this holding. But the guys did not pay the company profits from sales and eventually owed more than a million dollars, payments to product developers were delayed, and behind-the-scenes games began, which ultimately led to the bankruptcy of the brand.
And all because the blonde Jessica was just the image face of the brand. You still need to understand the affairs of your own business, otherwise you will be completely out of luck.
Favorite beauty products of stars: what to include in your cosmetic bag
Kate Middleton's luxurious chestnut hair is the envy of not only citizens of the United Kingdom, but also girls all over the world. Of course, Kate's hair is looked after by stylist Richard Ward, who advised her to use a special brush with natural boar bristles from the legendary British brand Mason Pearson
. According to Ward, combs with artificial bristles have a negative impact on hair.
At 48 years old, singer and actress Jennifer Lopez will give odds to any young star. The celebrity looks fit and young. Of course, not without the help of hardware, as well as regular training and proper nutrition. But Jennifer does not forget about the so-called beauty routine under any circumstances. Her favorite is a moisturizing gel from the French brand LA MER
. Intense hydration is vital for aging skin, and the light gel texture is perfect for J.Lo's oily skin.
Kim Kardashian is known to be an avid fan. However, the socialite pays no less attention to eyebrow makeup. Her favorite product is the creamy long-lasting brow pomade from the world famous and best brow brand, Anastasia Beverly Hills.
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Kim's younger sister Kylie has problem skin. But fans have never seen a single inflammation on the face of the reality TV star. What's the secret? Thoroughly cleaned and cared for. For him, young Kylie chooses products from the American brand Khiel’s
. The girl's favorite is Khiel's Blue Herbal Gel Cleanser, which not only thoroughly cleanses the skin, but also thanks to the herbal extracts included in the composition.
Actress Chrissy Teigen knows exactly how frequent flights negatively affect the condition of the skin. She becomes dry and sensitive. To ensure that, the star regularly uses fabric masks from the Beyond
, and does it right in flight.
The result is glowing, hydrated skin and no stress!
Singer Taylor Swift loved retro style at the beginning of her career. That’s why in her makeup she preferred playful winged wings in the style of the 50s and classic red lipstick with a matte finish. The pin-up queen games are over, but the love for red lipstick remains. the Nars Velvet Matte Lip Pencil ideal for herself.
shade Dragon Girl. The matte texture of the lipstick allows you to wear it even during the day without looking vulgar, and the shade with a cool undertone blends harmoniously with her platinum blonde.
Model and Victoria's Secret
Heidi Klum is a natural brunette, but has been wearing light hair for a long time. To maintain the brightness and purity of the shade, the model has to tint her hair every four weeks. Even gentle pigments can, so Heidi carefully takes care of her strands - moisturizes them with the Intensive Treatment Tubes regenerating mask from Clear.
Victoria Beckham takes good care of her skin. the La Prairie brand to care for her
. In particular, eyelid care - Anti-aging Anti-wrinkle Eye Line Filler. According to Victoria, the product instantly smoothes wrinkles around the eyes, refreshes the skin of the eyelids and saturates it with caring components.
Jennifer Aniston's perfect hairstyle is the envy of the second generation of girls. But in fact, Jen is the owner of unruly curly hair. Aniston's hair styling secret was revealed by her stylist Chris McMillan. When drying his hair, he uses a combination of two cosmetics - Sculpting Foam styling mousse from salon brand Paul Mitchell
Bumble and Bumble
's Sea Salt Surf Spray , which keep Aniston's locks looking voluminous, sleek and light for a long time.
In everyday life, model Gigi Hadid rarely uses makeup: her maximum is highlighter and transparent eyebrow gel. But for evening outings, Gigi allows herself to carefully apply makeup. For example, contour using the functional Filmstar Bronze & Glow palette from Charlotte Tilbury
, which she also uses for eye makeup.
Photographer: free internet sources
Author: Yulia Markova
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Lindsay Lohan - Sevin Nyne
In 2009, Lindsay Lohan and her sister Ali launched a self-tanning line. There was a large-scale presentation and support for the Sephora chain of stores, where the sprays went on sale. But the public was reluctant to take an interest in the products, sales were poor, and the brand eventually closed.
Here's the catch: even then, Lindsay had a bad aura surrounding her. Problems with the law, rumors about treatment in a rehab, constant accusations of theft... And then one more thing arrived: representatives of one of the brands that had been releasing self-tanning products on the market for a long time accused Lohan of stealing the formula of their products. The public began to have a negative attitude towards the actress; people tried to avoid everything connected with her. Including self-tanners.
Still, reputation in society matters and also affects product sales. Over the years, Lindsay has not earned any points - and suddenly she was going to release a makeup line. We think the brand will suffer the same fate as self-tanners.
What do domestic stars prefer to use?
The horizon of the domestic stage is always clean and fresh. And, believe me, this is not just a matter of numerous plastic surgeries. Let's open the star cosmetics bags and see which brands our divas prefer.
Anfisa Chekhova
Anfisa Chekhova calls her cosmetics bag a “suitcase”
Socialite and TV presenter Anfisa Chekhova admits: “I don’t have a cosmetics bag, but a real suitcase of cosmetics.” A fan of bright makeup prefers to use Korean cosmetics Purederm
for its “live” beneficial bacteria. As you know, the shelf life of such products is no more than two weeks.
“The Purederm line contains all the care products a modern woman needs: lotions, creams, masks and the like. I try to use this entire set every day,” says Anfisa. The TV personality loves using professional cosmetic brands such as MAC and Bobbi Brown
, as well as Dior Capture Totale foundation, which does an excellent job of covering up her many freckles.
In beauty salons, the TV presenter practices the Red Carpet procedure, based on the American cosmetics line is Clinical
Alena Akhmadulina
Alena prefers to use all kinds of cleansing masks.
The profession of a clothing designer makes Alena Akhmadulina look her best, so the issue of choosing and using high-quality cosmetics is very relevant for her. Once a week she uses the services of a cosmetologist and loves cleansing masks made from white clay.
Among facial cleansers, Alena highlights the foaming Cleansing Gel from Kanebo.
According to the celebrity herself, the secret of beautiful skin lies in systematic care. “No matter how I come home, I will never go to bed without cleansing my skin. This gel acts quite delicately and improves the complexion well.”
Alena’s favorite lotion is Tonique Doucer from Lancome for combination and normal skin.
The girl doesn't like to use lip gloss because she hates the sticky feeling.
The Lip Balm from La Mer, which has firmly taken a leading position among her favorite cosmetics, helps her with this. For everyday makeup, the star uses eye shadow called Lumieres Facettes Plein Soleil from Chanel.
The designer calls YSL anti-chammon a salvation from oily shine and scars.
Dana Borisova
The positive and bright host of the TV program “Morning” on NTV, Dana Borisova, admits that her beauty program includes not only body and face care at home, but also regular visits to salons. Dana goes to the beautician on Saturdays. Of the cleansing products, the TV presenter chose the Clinique 3-step system.
“They have a great scrub called 7 Days Scrub Cream Rinse-Off Formula.
I use it three times a week, it perfectly cleanses pores and gives my skin a rested look. I also love Clinique day creams, but I usually use them at night
.”
Like Alena Vodonaeva, Dana Borisova prefers to use La Mer. As the TV presenter herself says, she has the entire facial care line of this brand. She especially likes the Cr?me De La Mer moisturizing and restoring face cream.
Rinata really has an “albino” face
Rinata Litvinova’s favorite cosmetics are mineral powder and MAC smoky eyeshadow.
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as well as black eyeliner Divinora, Guerlain and mascara Inimitable, Chanel.
“All this combines beautifully and harmoniously with red lips, red beads and snow-white skin. I love to paint my eyes and lips, because my “albino” face without makeup looks like a white sheet,” says the actress.
Valeria
Valeria advertises using cosmetics from EMANSI
Since September 2003, singer Valeria has been the face of cosmetics, the singer admits.
Dima Bilan
For many years now, Dima Bilan has trusted and used products from Oriflame.
At the moment, the face of the Oriflame campaign is singer Dima Bilan. The campaign, which ran throughout January 2011, is not the first collaboration between the Swedish cosmetics brand and the singer. Their successful collaboration began with the spectacular appearance in 2009 of such fragrances as Excite and Dancing Lady by Dima Bilan. The actor admits that Excite is his scent, which serves as a source of inspiration and fills him with freshness.
MakSim
Singer MakSim also uses cosmetics from Oriflame
As for singer MakSim, she advertises Clickit Oriflame decorative cosmetics for the new line of Very Me
Oriflame
. The star admits that she uses products from this brand every day. “I really like Clickit Oriflame, I will gladly continue to advertise a company that gives me beauty and freshness.”
Thus, we can draw the following conclusion: almost all stars (both domestic and foreign) prefer to use European cosmetics. Products of Japanese origin, which have received excellent reviews from modern celebrities, are not far behind. But the fact remains that foreign products are not pleasing with their prices. Well, perhaps soon the CIS countries will begin to produce cosmetics that will be in demand not only in neighboring countries, but throughout the world. And we can only hope for this.