The main trends in makeup for winter 2020

Winter is not only a time to radically change your wardrobe, but also a time to update your cosmetics. The new season provides an opportunity to significantly transform, but also to learn some of the secrets and subtleties of winter makeup. It should be noted that such makeup directly depends on fashion trends and climatic conditions.

It is for this reason that it is very important not only to choose the right lipstick for your lips, but at the same time to choose the right cosmetics for the cold season. So, let's move directly to the basic rules that dictate winter makeup.

Makeup in winter - rules

In order not to be upset about your appearance, you need to take into account the features of winter makeup, both everyday and evening. This applies not only to the use of certain decorative cosmetics, but also to other rules that many representatives of the fair sex ignore, without even realizing the possible consequences. So, during the cold season, experts advise girls and women to take into account the following recommendations:

Face cream must be applied at least 30 minutes before going outside, otherwise the dermis may be injured due to temperature changes. It’s even better to do this an hour or an hour and a half before going out, however, not all young ladies have this opportunity;
winter makeup cannot exist without foundation. For those with dry skin during the cold season, it is better to use BB cream, which will provide the dermis with additional hydration, even out the complexion and give it a rested look;
toner, blush and highlighter should have a creamy texture. In this case, you should take into account an important rule - the colder it is outside, the more fatty and nutritious all products should be;
a similar rule applies to concealer - it should be as thick and thick as possible;
Although many girls believe that when creating winter makeup, you can easily do without bronzer, in reality, this is far from the case. If necessary, this product can and should be used, however, its shade should be an order of magnitude lighter than in the warm season;
In cold weather, it is very important to protect the skin of your lips. You can avoid color pigment during this period by choosing a nourishing balm with natural oils. This product will protect the delicate lips of its owner from frost and, moreover, will provide a long-term attractive shine;
In addition, in winter it is better to use waterproof makeup products, since at any time there is a possibility of getting caught in unexpected snow or rain.

Everyday winter makeup

Daytime winter makeup should be as discreet and subdued as possible, because its main task is to hide existing imperfections in appearance and protect the skin from harsh weather conditions. For daily walks, study or work, it is absolutely not necessary to use overly bright and saturated colors; on the contrary, stylists recommend avoiding them, giving preference to shades that are as close to natural as possible.

Winter daytime makeup involves evening out the complexion, which is achieved through the use of concealer, highlighter and other similar products. If you need to add expressiveness to your look, stylists advise using waterproof mascara and eye shadow, and be sure to use a protective balm or oil before applying decorative lipstick.

Evening winter makeup

Various celebrations are also held during the cold season, so any girl may need to do fashionable evening makeup in winter. This kind of makeup differs from everyday makeup in greater brightness, contrast and elegance. Any color scheme can be used to create it, but the most preferred options in the cold season are green, blue and purple shades.

Winter evening makeup is intended for rooms where there is often insufficient light. For this reason, young ladies need to accentuate their lips and eyes, and the saturation tone of the lipstick should match the tone of the eyes, and the eyebrow pencil should match the tone of the hair. In all cases, it is necessary to use high-quality decorative cosmetics that will allow the results to last for a long time.

How to properly apply makeup in winter?

Once you've prepped your skin, apply a hydrating, smoothing primer to your face and a good layer of rich, nourishing lip balm to your lips to prep your lips for lipstick throughout your makeup routine. Next comes the turn of the foundation: it is better to apply it with your fingers - it will melt from the warmth of your hands and be distributed better and thinner. The foundation itself should not contain alcohol, that is, typical “summer” vibes are no longer suitable here; ideally, the foundation, like your day cream, should have a fairly rich texture and caring components. We need to eliminate all products in winter makeup that could theoretically dry out the skin: after all, frost, wind and heating in homes already dry it out. Therefore, on top of the foundation, blend the cream blush, if necessary, make a cream correction (there is no need to overload the skin), add a little highlighter. After that, with a large brush and a minimal amount of powder, we go over the face to fix the creamy textures, but not to “powder” the face.

We shape the eyebrows in the usual way for you, and in eye makeup you can also use creamy textures: beautiful, sparkling metallics are often produced in this form factor, so this is an ideal option also in terms of color and texture solutions. Apply mascara to eyelashes.

Beautiful winter makeup

Fashionable winter makeup should not only be beautiful, but also high-quality and long-lasting. Otherwise, it will not be able to withstand all the vagaries of cold weather, the influence of precipitation and gusts of wind. In addition, in all situations, with the exception of going out and special events, such makeup should not be too bright.

However, modern fashionistas have ample opportunities for beautiful make-up, including in harsh cold climates, since manufacturers of cosmetic products offer young ladies a variety of decorative cosmetics designed specifically for cold and frost.

Winter makeup for brunettes

Depending on their appearance, girls with dark hair are divided into two subtypes - “southern winter” and “northern winter”. So, if the latter are characterized by porcelain skin color, the former, on the contrary, are distinguished by their dark complexion and, in addition, have eyes of dark and rich shades. Taking these factors into account, it is necessary to do makeup, the winter look for which is ideal. Stylists recommend that young ladies with the “northern winter” appearance color type use the following instructions to create make-up:

the foundation must be selected strictly to match the skin tone;
blush should have cool pink shades;
if necessary, you can use a dark eyebrow pencil and eyeliner to make your appearance more expressive;
shadows can have different shades, but the best choice in this case are purple, blue and silver;
It is better to choose lipstick in colorful colors.

Young ladies with dark skin who correspond to the “southern winter” color type should take into account the following tips from fashion stylists:

the foundation should have an olive tint, while it is better to choose powder that is as neutral as possible;
Blush in cool shades can best highlight winter makeup;
In this case, you can choose almost any shadow - from gray to brown. However, in everyday life you should not get carried away with too bright and saturated tones;
The ideal lipstick is a bright red or burgundy shade.

Winter makeup for blondes

Girls with light hair color, especially natural hair, have a bright and attractive appearance, the advantages of which need to be properly emphasized. Winter daytime makeup for such young ladies should be as natural as possible, without bright splashes or rich shades. Light shades of foundation, classic black or brown mascara and soft pink blush are ideal as everyday products. To create an evening look, you can use brighter cosmetics by turning to the popular technique of creating smokey eye makeup.

Winter makeup for redheads

It is important for red-haired beauties to adhere to the following rules during the cold season:

foundations must be selected to match the color of the skin, not freckles;
winter eye makeup for redheads should be rich, however, stylists recommend avoiding too dark shades of eyeshadow;
It is better to lightly tint your lips with gloss with a peach or pinkish tint.

Winter makeup for green eyes

Beautiful makeup for winter with green eyes will make the owner’s appearance incredibly attractive and sexy. Although it should not be too bright, even in the daytime version it is allowed to use one or two bright shades. When creating winter makeup for everyday life or going out, it is useful for girls with green eyes to take into account the following tips from fashion stylists:

shadows may have a brownish or greenish tint. Using a foundation with a pearlescent sheen will help make your eyes brighter and more expressive;
black eyeliner is superfluous in daytime makeup. However, if necessary, young ladies with green eyes can use a light gray pencil;
green eyes do not require the use of mascara. If desired, you should choose a classic, black mascara;
lipstick should be matte, discreet shade.

Winter makeup for brown eyes

Brown-eyed girls, who already have a bright appearance and expressive facial features, should do makeup for the cold winter, taking into account the following recommendations from stylists:

if there are any skin imperfections, for example, redness or pimples, you should treat the dermis very carefully and even out its tone using special correctors;
Even in daylight, it is imperative to design the area above the eyes. During the cold season, it is best to use a brown or graphite pencil;
shadows should be applied only to the upper body, and their texture should be matte;
For brown-eyed beauties, the use of mascara is a must. In winter cold it must be of high quality and waterproof;
When choosing a lipstick, there are 2 options - a light pearlescent sheen or a matte lipstick with the obligatory design of the lip contour using a pencil.

Winter makeup for blue eyes

Girls with blue eyes should avoid muted shades, preferring bright contrasting colors. In addition, stylists advise using highlighters with a cool undertone - pearl or silver. Makeup for winter with blue eyes should not be faded - to create it you need to choose bright shadows, rich black mascara and dark foundations.

Lip makeup

Bright colors plus a little shine - the classics have returned to lip makeup.

Gloss

Unexpectedly, but true: glossy lipsticks have again replaced matte ones. This has a definite advantage: gloss adds volume to the lips, hides minor skin imperfections and visually rejuvenates.

Wine lipstick

In the fall-winter season, we are looking for truth in wine. The intoxicating, intoxicating shade of lipstick adds mystery to the image; the main thing is to choose the right undertone. Wine lipstick goes perfectly with both romantic curls and rocker bouffant.

Pupa lipstick at RIVE GAUCHE, from RUB 359, order

Urban Decay lipstick at RIVE GAUCHE, from RUB 1,550, order: +7 (800) 333-20-20

Nude lips

This season, makeup artists again advise you to choose: either bright eyes or lips. Therefore, nude shades of lipstick and balms are again at the peak of popularity.

Red lipstick

Bright red lipstick is the star of all seasons and an unfading trend. Makeup artists returned to the classic style: red lipstick plus thin arrows along the contour of the upper eyelid and a little mascara. This makeup is good for both the feast and the world.

Expert opinion

— This fall and winter, it is best to combine matte and glossy textures in one makeup. A great option is smoky eyes in classic black and gray shades. Nude makeup is still relevant, but it is better to dilute it with a cool blush on the cheeks. And feel free to choose bright colors for eye shadow and colored mascara - it's very fashionable!

Ernest Muntaniol, leading makeup artist for CHANEL in Russia and the CIS

Makeup for a winter photo shoot

Modern girls very often take part in various photo sessions, which can be either individual or group. In any case, photographs from such events are preserved for a long time, and every young lady wants to look perfect in them. In order not to be disappointed with the result, makeup for an outdoor winter photo shoot should be done taking into account such nuances as:

make-up should be bright, but not provocative;
the main condition is a perfectly balanced tone and masking of all existing imperfections;
to create such a make-up, you should use only high-quality waterproof products;
Matte shadows will help make your eyes especially expressive.

Makeup for a first date in winter

For girls who are going on a first date with a man in the cold season, light winter makeup with one bright accent is suitable. As a rule, in such make-up the emphasis is on the eyes, as a result of which the look becomes more expressive and attractive. In addition, do not forget about using a foundation necessary to disguise all existing skin imperfections. Depending on the condition of the dermis, this can be a light BB cream or a whole range of products that complement each other.

Winter wedding makeup

To create a beautiful bride's makeup in winter, you should especially try, because at this time of year any imperfections are very noticeable. In order not to be disappointed with the result, it is better to turn to a trusted specialist who will make the newlywed’s look stunning. When creating wedding makeup in winter, it is worth considering the following trends:

Transparent, glowing skin will look best in winter, which is achieved by using a special makeup base and shimmering powder;
the best choice for eyes is smokey eyes and winged wings;
lipstick should be bright;
White eyeliner looks very interesting.

The most beautiful makeup winter 2020: 50 ideas that will make you a goddess

The most beautiful makeup winter 2020 involves the use of the most fashionable and interesting techniques. Here you should not be afraid of experiments, because thanks to them you can create a unique look for every day, for a party or a special occasion. But first, experts advise determining your color type, thanks to this you will be able to find the ideal cosmetics and its shades for makeup that will make you a goddess.

To look your best, don't forget to update your makeup bag with quality products. The Kisa cosmetics store will help you with this. The latter is simply created for women who care about the beauty and health of their skin!

Daytime makeup winter 2020

When creating daytime makeup for winter, we advise you to design your eyes in the most natural manner possible. But you can highlight your lips with a rich and deep shade of lipstick. Those women who still want to focus their makeup on the eyes can do this with the help of nude shades of eye shadow, smokey eye technique, as well as creative and even bright arrows.

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Don't forget about eyebrow shaping. In 2020, naturalness is the trend, which is why eyebrows should be shaped either with a pencil a tone or two darker than your hair, or simply by giving them shape and styling your hair beautifully using gel and a brush. This solution will highlight your natural attractiveness and make your makeup look well-groomed and stylish.

Evening eye makeup winter 2020: photo ideas

If you are going to a party or celebration, you can bring in heavier artillery. Namely, color not only the eyes, but also the lips. The main thing is to strive for harmony in the image. Do not use too bright colors in combination with glitter on the eyelids and lips and so on. Laconicism in an image is valued above all else, so you shouldn’t cross the line unless, of course, you are preparing for a photo shoot that involves daring experiments with your appearance.

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When choosing shades of evening makeup for winter 2020, we recommend giving preference to deep and cool tones. This is an ideal solution for the cold season. If we talk about the color palette of lipstick, then you can choose either colorless or nude tones, or more saturated ones. In winter, the trend is red, plum, burgundy and brown. Here you should buy the color that best matches your color type and image.

Creative winter makeup

To look bright and unusual, creative winter makeup for every day is suitable, which can be made very interesting and unusual with the help of rhinestones, neon colors or patterns on the skin. To celebrate the New Year and other events, you should use white false eyelashes, large rhinestones and pearlescent sand, which will create the effect of snow.

“Fox eyes” or lifting makeup

The trend for “fox eyes” was started by the popular super-model Bella Hadid, but the girl had blepharoplasty. Fortunately, even without surgery and with just the right makeup, you can easily achieve almond-shaped eyes.