10 simple principles of anti-aging makeup after 40 years

It used to be that a woman over 40 was considered aging, and in some countries even a grandmother. Now everything has changed, and a woman at 40 is experiencing the most wonderful period in her life. Usually by this age she already has a family, a stable job, knows what she wants from life and for whom it is worth sacrificing her time.

Alas, no matter how cheerful a woman feels, you cannot fool nature, and by this age changes in appearance begin, which would be nice to correct. In any case, you won’t be able to look like a teenage girl, and you don’t want to, but you can still slay the opposite sex with your beauty, just learn how to do the right makeup.

What should a woman over 40 have in her makeup bag?

Makeup after 40, which makes you look younger, implies, first of all, the presence of high-quality cosmetics. Try to get into the habit of buying anti-aging products that prevent aging and aging of the skin. In addition, we should not forget that beauty often comes from within and all skin problems directly depend on the health of the body in general and the digestive system in particular. Therefore, do not neglect the advice of nutritionists, drink clean water more often and exercise.

First, check your makeup bag and immediately get rid of bright eye shadow, pink blush and anything that glitters, shines and shimmers. Now it's time for calm matte shades.

So, what should a young forty-year-old woman have in her makeup bag:

• eye cream;
• BB cream that can replace foundation;
• almost invisible water-based foundation;
• lipstick with a rejuvenating effect and lip balm;
• lifting cream that tightens the skin;
• foundation that can reflect light;
• quality brushes;
• loose shadows and liquid blush;
• high quality mascara.

Skin care and preparation

Youthful makeup after 40 years means, first of all, high-quality skin preparation. Naturally, the base of any makeup for all ages is deep cleansing and moisturizing. For daily washing, it is better to use various foams instead of soap and use a facial scrub at least 2 times a week.

As for moisturizing, a light day cream suitable for your skin type will do. Before purchasing, it is advisable to make sure that the tube has an SPF value of at least 30. This cream will help protect thinning facial skin from the negative effects of sunlight.

Nourishing creams rich in vitamin complexes and fats will help protect your facial skin and hide fine wrinkles in winter frosts. Thanks to such creams, the foundation will apply more evenly, but, as with any makeup, you need to have a sense of proportion in preparing the skin. If there is too much moisturizer, just remove the excess with a soft cloth.

Festive age face makeup

Many young girls are embarrassed to wear makeup with red lipstick, rightly believing that this is the privilege of older women. Indeed, scarlet lips suit a respectable business lady, and not a naive girl. But to prevent makeup from looking vulgar, you need to observe several nuances.

1. Scarlet lipstick implies an ideal complexion. It is necessary not only to choose the right cream, but also to hide minor skin imperfections.
2. The expressiveness of the look must be emphasized with the ideal shape of the eyebrows, neat eyeliner and two layers of mascara on the upper eyelashes. Women over 50, as a rule, avoid painting their lower eyelashes - this emphasizes facial wrinkles.
3. If there is a problem in the form of a drooping eyelid, it is necessary to perform cosmetic light correction and stop using shadows.
4. To make your makeup look perfect with red lipstick, you need to disguise wrinkles around the lips and nasolabial folds with a light concealer. Afterwards, outline the lips with a pencil of the appropriate shade and lightly shade the contour towards the center of the lips.
5. Apply scarlet lipstick with a brush. Blot your lips with a napkin and lightly powder. Apply another layer of lipstick on top. This procedure will make the lips more voluminous.

And remember - the main thing in age-related makeup is moderation and accuracy.

Particular emphasis on the eyes: arrows, shadows, mascara

The skin around the eyes is always the most delicate part of the face, and after 40 years, this area requires special attention and care. If you are wondering how to properly apply makeup after 40 that makes you look younger, know that this is where the first wrinkles appear and it is the skin around the eyes that betrays a woman’s age. Therefore, before applying a cosmetic product, it would be good to use folk remedies, for example, apply ice cubes or grated potatoes to the bags under the eyes. As a last resort, you can simply buy a special nourishing cream.

After reaching the forty-year mark, you should abandon clear arrow lines. It’s better to shade everything thoroughly and replace the usual thick lines with as thin ones as possible. Don't forget that brown mascara always looks more natural and nicer than black.

Bright colors in eye shadow at this age will look at least vulgar. Naturally, any woman over 40 should have eyeshadow in her makeup bag, but it should be dry, crumbly eyeshadow in pastel colors, instead of glittery and oily eyeshadow.

Shadows

With age, the skin of the eyelids becomes less smooth and requires especially careful selection of shadows. To make creases less noticeable, instead of matte ones, you should give preference to shimmering products or options with light shimmer (reflective particles), which perfectly neutralize signs of fatigue and give the look radiance and freshness. You should choose shades with extreme caution, remembering that purple and blue tones emphasize circles under the eyes, while chocolate and burgundy make them look “inflamed.”

The right tone is the basis of makeup after 40

Who doesn't dream of perfectly smooth matte skin? Unfortunately, not everyone has been blessed by nature with such luxury, but with the right foundation you can achieve amazing results. There are two basic rules that must be taken into account when choosing a foundation: it must be water-based and a tone lighter than your natural complexion. This makeup base will give your skin a fresh and radiant look and visually hide wrinkles and dark circles around the eyes. The main thing is not to overdo it with the amount of cream, but to apply it in as thin a layer as possible.

The difference between daytime and evening makeup after 40, which makes you look younger, is that with evening makeup a thicker layer of foundation is allowed, but after application, do not forget to sprinkle your face with thermal water and blot with a soft cloth. Be sure to thoroughly blend the transitions from the face to the hair and neck.

New Year's makeup for those over 40 photos stylish ideas 2020 new items

All women understand that New Year's makeup is radically different from usual makeup. On this fabulous New Year's evening, naturalness will be absolutely inappropriate, but in New Year's makeup this is not the most important thing. It is very important here that the created make-up lasts not just for several hours, but is persistent throughout the night.

“Smoky eyes” have been number one in fashion show makeup for several years. The secret of popularity is simple - it suits absolutely everyone: a romantic person, a lover of glamor, a strict conservative lady, even connoisseurs of naturalness do not shy away from the smoky-eyes look. Smoky eye makeup has no age restrictions, although it is more popular among young people. A mysterious and enigmatic look, which is created with the help of the correct application of cosmetics, will become a calling card at any party and will attract the admiring glances of men.

The relevance of makeup also lies in the fact that there are different variations of its application. Fantasizing and experimenting with the color scheme of shades is only welcome. But, despite all kinds of smoky-eyes, his classic look in dark colors will always be appropriate and stylish.

Painting your lips: step-by-step makeup after 40 that makes you look younger

Beautiful plump lips will forever remain the secret weapon of all women. According to statistics, the first thing men pay attention to is their lips. Alas, with age, like everything else, lips also lose their attractiveness. They become dry, thinner, and many small wrinkles appear along the edges.

As we said above, age-related makeup, or makeup after 40 years, is primarily about moisturizing. The same goes for lips. First of all, you should get a lip balm; it is ideal both as a base for lipstick and as a stand-alone cosmetic product, especially in winter frosts. The main lipstick or lip gloss should also be moisturizing and preferably neutral shades.

We will tell you in more detail how to apply lipstick correctly below in the description of step-by-step makeup after 40 that makes you look younger.

Daytime makeup: tips from makeup artists

Everyday makeup should create the effect of a very well-groomed, but practically unmade-up face. Its task is to hide minor defects, unobtrusively emphasize the advantages of appearance and enhance your own colors. Do not use for daytime makeup

• shiny, iridescent, neon textures;
• foundations that are too thick and rich;
• bronzers and highlighters;
• lipsticks and blushes in bright, unusual colors;
• bright mascara and eyeliner.

To create a daytime look, instead of a classic toner, you can use a bb cream that adapts to your skin tone. The product not only hides defects, but also moisturizes and nourishes the skin. The cream is distributed with a sponge or fingertips; a small portion can be applied to the area under the chin and neck. A must-have item is a light translucent powder that seems to blend into the skin.

Blush should be soft and delicate. The best colors are beige-pink, muted coral, peach. For dry skin, a cream product is suitable; for oily skin, it is better to apply compact or loose blush.

For the eyes, it is enough to use 1 shade of neutral shadows and lengthening mascara. You can do without eyeliner during the daytime. Lips are painted with lipstick or gloss 2-3 shades darker than the natural color. Vinyl, iridescent or emphatically matte textures do not suit adult ladies.

Day makeup

Daytime makeup

The main rule of makeup for every day: you should emphasize one thing. If you focus on the eyes, the lips should remain in the background. All cosmetics are chosen in calm matte tones; you can forget about mother-of-pearl and glitter forever.

For everyday makeup, light lip glosses are ideal instead of lipstick. Under no circumstances should you outline your lips with a pencil. Mascara is preferable to brown, but in extreme cases black is also suitable, but you certainly should not experiment with other colors, because you are an adult woman, not a teenage girl. Makeup for women over 40 should be more moderate and restrained.

Evening make-up

You are still a charming woman who has every right to a social life. Perhaps ladies of Balzac's age are no longer so comfortable among the wild youth of various nightclubs, but restaurants, theaters and concerts have not yet been cancelled.

Makeup for the evening differs from daytime in that now you can look slightly brighter than during the day. You can succeed in this by focusing on the eyes. To do this, shadows are selected in accordance with the color of the eyes and hair. Dark blue and purple colors are more suitable for fair-skinned ladies, brunettes should choose from a brown palette, such as mocha, red-haired representatives of the fairer sex can try dark brown colors or silver tones.

Age makeup step by step for women 40 years old

Decorative cosmetics, when used skillfully, can turn a woman of Balzac’s age into a completely young, beautiful lady, and in the same way can turn a young girl into an old woman. Therefore, it is important to remember that there will be little better cosmetics on the face than obvious overkill.

The beauty of this age is that a woman probably already knows all the features of her skin, what eye shadow and blush suits her best, and what color of lipstick she should avoid. So, the description of step-by-step makeup after 40 that makes you look younger looks something like this:

• Thoroughly clean and moisturize the skin using lotions with a lifting effect. It is advisable to carry out the procedure 10-20 minutes before applying the main cosmetics.
• Use the corrector to disguise imperfections and dark circles under the eyes. Next, apply the foundation using tapping movements all over your face and blend thoroughly with a soft brush. Powder on top of foundation will only make your face heavier, so makeup artists recommend avoiding it.
• Dye your eyebrows (if necessary) in shades of brown or gray, making sure your eyebrows appear natural. This can be done either with a pencil or with shadows, but not in black.
• The shadows should be several tones, with the inner eyelid being lighter than the outer eyelid. If you can't give up eyeliner, then at least blend the lines well. And forever forget about liquid shadows, especially pearlescent shades.
• Mascara can be either black or brown, but in moderation. It is highly not recommended to tint the lower eyelashes, as this can draw attention to bags and dark circles under the eyes.
• What color to paint your lips is up to you, the main thing is not to overdo it. Bright red lipstick on the lips of an adult woman can look somewhat vulgar, and brown lipstick will add another ten years to you; there’s no point in talking about lipsticks in raspberry and orange colors. It's better to choose something neutral that won't catch your eye.

Daytime express makeup

Creating makeup is a whole process, a special art that sometimes takes a lot of time. But there are situations when it is necessary to apply daytime makeup in record time.

Despite the speed of execution, this makeup will help a 40-year-old woman look young and fresh, as it will give the skin a natural glow and “lift” drooping facial features.

Daytime makeup for a woman over 40
To quickly and correctly do daytime makeup, follow these steps:

• Cleanse your skin with your usual cleanser, then apply a moisturizer after a few minutes.
• If there are no pronounced problems on the skin, then spread a thin layer of foundation without applying it under the eyes, or you can use BB cream.
• Apply corrector under the eyes and on the area of ​​nasolabial folds.
• Use a darker powder to sculpt your face by darkening your hairline, under your cheekbones, and from your chin to your neck.
• Smile, apply blush of a calm beige or peach shade to the most prominent parts of the cheeks.
• Use highlighter to highlight the back of the nose, the center of the chin, the area above the upper lip, the area above the cheekbones (above the blush) and under the eyebrows.
• Using a large, clean brush, go over the entire face, erasing the boundaries of the transition between light and dark tones on the skin.

Using powder you can give your face a more sculpted look.

• Draw a line of eyebrows with a soft pencil, after combing them. For blondes, the ideal shade would be taupe, for brunettes - brown-black. The eyebrow line should not be too wide and long; it is advisable to give the eyebrows a graceful curve; this not only makes you look younger, but also visually lifts the upper eyelid.
• Curl your eyelashes with a curling iron and apply brown mascara.
• To beautifully highlight the eyes, the water line of the lower eyelid should be drawn with a beige pencil.
• Draw the outline of the lips with a pencil similar in color to the natural color of the lips, shade the line of the pencil.
• Complete the day's makeup with nude lipstick.

This daytime makeup practically does not focus on either the eyes or the lips; the main role is played by properly prepared facial skin of a perfectly even color and beautifully illuminated using chiaroscuro.